Influencer Seeding & PR Lead — Hybrid (Remote Fridays)

Dairy Boy; Westport (CT); Hybrid; USD 70,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Office in Westport & Manhattan

Job summary

Dairy Boy is seeking a Public Relations & Influencer Seeding Manager to lead gifting and influencer efforts end to end. This highly relationship-driven role focuses on identifying right creators, building genuine rapport, and placing Dairy Boy in a way that feels personal and true to the brand.

You’ll work with senior leadership to shape strategy, manage a tiered network of tastemakers, editors, and VIPs, and develop outreach and tracking processes.

Qualifications

• 4–6 years of experience in PR, influencer marketing, talent relations, brand partnerships, or communications.
• Strong taste and a clear point of view, with a sharp instinct for who feels right for the brand.
• A natural relationship builder who knows how to nurture loyalty, build trust, and create long-term brand advocates.
• Deep familiarity with the creator, VIP, editor, and tastemaker landscape, including both established names and emerging voices.
• Experience with affiliate and creator tools such as ShopMy, LTK, or similar platforms.
• Strong written communication skills and a polished, brand-aware approach to outreach.
• Excellent organizational skills and the ability to manage multiple timelines, lists, relationships, and sends without losing the details.
• A proactive, resourceful mindset with equal comfort thinking strategically and executing day to day.
• Strong understanding of fashion, lifestyle, heritage, and cultural relevance, with a feel for how to make a brand feel aspirational and genuinely lived-in.
• An instinct for relationship building that feels human, warm, and direct, not overly polished or performative.

Responsibilities

• Own and evolve Dairy Boy's gifting and seeding strategy from concept to send-out, ensuring every package feels thoughtful, memorable, and aligned with the brand
• Build and manage a tiered network of creators, VIPs, editors, tastemakers, and brand-aligned talent
• Identify new influencer, affiliate, and PR opportunities that expand awareness while protecting the integrity and distinctiveness of the brand
• Develop and maintain strong relationships with creators, partners, and external contacts, keeping communication warm, polished, personal, and consistent
• Curate outreach lists and mailing strategies for launches, seasonal sends, events, and founder or brand moments
• Manage product seeding with precision, ensuring the right styles, sizing, assortments, and context reach the right people at the right time
• Lead affiliate and creator platform management, including ShopMy, link tracking, reporting, partner communication, and optimization
• Support PR outreach and brand visibility opportunities across relevant media, tastemaker, and community channels
• Partner cross-functionally with marketing, creative, e-commerce, and operations to ensure sends are timely, strategic, and aligned with broader business priorities
• Track performance and learnings across seeding, affiliate, and influencer efforts to help inform future strategy
• Support our Social Media Content Specialist with an always-on UGC content program that strategically amplifies consumer-driven creative across owned channels, creators and content must feel brand-aligned

Skills

Influencer relations

Public relations

Brand partnerships

Relationship building

Communication

Strategic thinking

Organizational skills

Tools

ShopMy

LTK

Job description

Dairy Boy is seeking a Public Relations & Influencer Seeding Manager to lead gifting and influencer efforts end to end. This highly relationship-driven role focuses on identifying right creators, building genuine rapport, and placing Dairy Boy in a way that feels personal and true to the brand.

You’ll work with senior leadership to shape strategy, manage a tiered network of tastemakers, editors, and VIPs, and develop outreach and tracking processes.