Influencer & PR Manager (Raw Sugar)

WM Partners, LP; New York (NY); Hybrid; USD 130,000 - 145,000; Full time

Benefits offered by this job

Fully paid medical, dental and vision plans

Company-paid disability and life insurance

Paid time off

401(k) match

Wellness perks including free access to the Calm app

Job summary

A leading personal care brand in New York is seeking an Influencer & PR Manager to enhance its media presence and build meaningful influencer relationships. The ideal candidate will have over 4 years of experience in influencer marketing and PR, excellent communication skills, and a proven track record in managing campaigns. This position offers a competitive salary range from $130,000 to $145,000 USD/year, along with comprehensive benefits including medical, dental, and wellness perks.

Qualifications

• 4+ years of experience in influencer marketing and/or PR, ideally within beauty or personal care.
• Proven track record managing influencer programs and PR campaigns.
• Strong network of beauty influencers, makeup artists, and beauty editors.
• Excellent communication and project management skills.

Responsibilities

• Lead end-to-end influencer partnerships.
• Develop and implement media relations plans.
• Coordinate product seeding and gifting programs.
• Create creative briefs for beauty content.
• Cultivate relationships with media contacts.
• Coordinate press releases and events.
• Collaborate with external PR and influencer agencies.
• Track KPIs and campaign metrics.
• Partner with marketing and creative teams.

Skills

Influencer marketing

Public relations

Communication

Project management

Relationship-building

Creative mindset

Education

Bachelor's degree in Communications, Public Relations, Marketing, or related field

Job description

Raw Sugar Living is a personal care brand on a mission to promote clean and healthy living through products that are good for the body and nourish the soul. Since 2014, we have mainstreamed premium‑quality and vegan‑friendly personal and hair care products, recognized by our signature ‘Bamboo Tops & White Bottles.’ We continue to innovate new and eco‑friendly clean products because everyone has the right to feel beautiful and love the skin they are in. Learn more at rawsugarliving.com.

Los Angeles, CA / hybrid (2 days/week in office)

About the Role

Raw Sugar is seeking a creative and driven Influencer & PR Manager to help shape the brand's voice and amplify its presence across media and influencer channels. You'll play a key role in building meaningful relationships, leading influencer programs, and driving public relations initiatives that bring our mission of clean, affordable beauty to life. At Raw Sugar, we believe in clean beauty that's good for you and kind to the planet. If you're passionate about storytelling, influencer culture, and building connections that inspire self‑care and positivity we'd love to hear from you.

What you will do

• Lead Influencer Programs: Manage end‑to‑end influencer partnerships from identification and outreach through contracting, content creation, and performance analysis, ensuring every collaboration reflects Raw Sugar's brand values and aesthetic across all tiers (nano to mega influencers).
• Drive PR Strategy & Execution: Develop and implement media relations plans that build awareness and strengthen Raw Sugar's reputation within the beauty industry.
• Manage Product Seeding & Gifting: Coordinate strategic product seeding programs, PR mailers, and influencer gifting strategies that create compelling unboxing experiences for influencers and editors.
• Create Impactful Content Briefs: Develop creative briefs for beauty content including tutorials, GRWM videos, reviews, and before/after transformations that drive engagement.
• Build & Nurture Relationships: Cultivate strong connections with media contacts, influencers, and brand partners to drive authentic storytelling and earned media coverage.
• Support Brand Moments: Coordinate press releases, media kits, events, and launch activations to maximize brand visibility.
• Manage Agency Partners: Collaborate with external PR and influencer agencies to deliver cohesive, high‑impact campaigns across earned, owned, and shared channels.
• Measure & Optimize: Track KPIs and campaign metrics to inform strategy and demonstrate ROI.
• Collaborate Cross‑Functionally: Partner with marketing, creative, and legal teams to ensure brand alignment and compliance.

What you bring

• Bachelor's degree in Communications, Public Relations, Marketing, or related field
• 4+ years of experience in influencer marketing and/or PR, ideally within beauty or personal care
• Proven track record managing influencer programs and PR campaigns that drive measurable engagement and brand awareness
• Strong network of and awareness of beauty influencers, makeup artists, and beauty editors
• Deep understanding of beauty content formats and platform best practices (Instagram, TikTok, YouTube)
• Experience with affiliate marketing and gifting platforms (e.g., #ShopStyle, LTK)
• Knowledge of the beauty retail landscape and familiarity with ingredient trends and the clean beauty movement
• Excellent communication, relationship‑building, and project management skills
• Strong attention to detail with a creative, proactive mindset
• Thrives in fast‑paced, collaborative environments

Perks & Benefits

Raw Sugar Living offers a comprehensive benefit package which includes fully paid medical, dental and vision plans, company‑paid disability and life insurance, paid time off, 401(k) match, wellness perks including free access to the Calm app and more!

The annual base salary range for this full‑time position is $130,000–$145,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to location, education, skills, training, and experience.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. Raw Sugar Living is committed to offering reasonable accommodation to job applicants with disabilities. Raw Sugar Living does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.