Influencer & Partnerships Specialist

BlueChew; Austin (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability & Life Insurance

401(k) with match

Free on-site lunch

Job summary

Meds.com in Austin, TX seeks an Influencer & Partnerships Specialist to build relationships with influencers, coordinate campaigns, and drive brand engagement. This full-time role focuses on identifying partners, negotiating collaborations, and delivering authentic content that aligns with our healthcare tech brands BlueChew & MOD.

The ideal candidate has proven influencer marketing experience, strong communication skills, and a keen eye for analytics to optimize campaigns.

Qualifications

• Bachelor’s degree in marketing, communications, or related field preferred.
• Proven experience in influencer marketing.
• Strong understanding of social media platforms and influencer culture.
• Excellent written and verbal communication skills.
• Ability to build and maintain relationships with influencers and stakeholders.
• Strong negotiation and persuasive skills.
• Excellent organizational and time management abilities.
• Analytical mindset with ability to track campaign performance.
• Familiarity with influencer marketing tools and platforms.
• Creative thinking and ability to conceptualize engaging content ideas.
• Knowledge of legal and ethical considerations in influencer marketing.

Responsibilities

• Identify and research potential influencers and target markets.
• Outreach and relationship building across channels.
• Negotiate collaborations and manage agreements.
• Coordinate content with influencers and provide brand guidelines.
• Oversee campaigns from start to finish and track performance.
• Monitor trends, generate reports, and optimize strategies.
• Maintain influencer contact databases and nurture ongoing partnerships.
• Ensure compliance with industry regulations and brand standards.

Skills

Influencer marketing

Social media

Negotiation

Communication

Relationship building

Content ideation

Analytics

Campaign management

Compliance

Education

Bachelor's degree in marketing or communications

Tools

Influencer databases

Analytics tools

CRM

Job description

Meds.com is a rapidly growing consumer technology firm operating a suite of healthcare businesses, including our flagship brand BlueChew & MOD. Our mission is to better patients' lives through innovative healthcare solutions. With a team of 300 professionals across various specialties, we've built scalable pharmacy, telemedicine, and e-commerce platforms using cutting-edge technology. As we continue our accelerated growth trajectory, we're launching new products to expand our patient base and accelerate growth. Join us in tackling exciting challenges at the intersection of healthcare and technology.

We are seeking a highly motivated and experienced Influencer & Partnerships Specialist to join our team. In this role, you will be responsible for building and maintaining relationships with influential individuals across various social media platforms to promote our brand, increase brand awareness, and drive engagement.

Join our team in our Austin, TX office — we’re looking for someone who truly values and enjoys working in the office, not just tolerates it.

Responsibilities

• Identify and research potential influencers: Conduct thorough research to identify relevant influencers in our target market. Analyze their content, engagement levels, and audience demographics to determine their suitability for collaboration.
• Outreach and relationship building: Initiate and maintain effective communication with influencers through various channels, including email, social media, and direct messaging. Craft personalized and compelling messages to capture their attention and foster long-term relationships.
• Negotiate collaborations: Collaborate with influencers to develop mutually beneficial partnerships. Negotiate and manage agreements, ensuring that all parties understand expectations, deliverables, and timelines.
• Content coordination: Work closely with influencers to develop engaging and authentic content that aligns with our brand and marketing objectives. Provide clear guidelines and instructions while allowing influencers creative freedom.
• Campaign management: Coordinate influencer campaigns from start to finish, ensuring all deliverables are met on time and within budget. Monitor and track campaign performance, collect feedback, and optimize strategies accordingly.
• Monitoring and reporting: Stay up to date with the latest trends and best practices in influencer marketing. Monitor influencer activities, track metrics, and generate reports to evaluate the success of campaigns and identify areas for improvement.
• Relationship management: Maintain a comprehensive database of influencer contacts and manage ongoing relationships. Cultivate partnerships by nurturing influencers, providing support, and addressing any concerns or issues that may arise.
• Compliance and legal considerations: Ensure compliance with industry regulations, disclosure guidelines, and brand standards. Familiarize yourself with relevant considerations to protect the brand's reputation and integrity.

Qualifications

• Bachelor's degree in marketing, communications, or a related field (preferred)
• Proven experience in influencer marketing
• Strong understanding of social media platforms and influencer culture
• Excellent written and verbal communication skills
• Ability to build and maintain relationships with influencers and stakeholders
• Strong negotiation and persuasive skills
• Exceptional organizational and time management abilities
• Analytical mindset with the ability to track and analyze campaign performance metrics
• Familiarity with influencer marketing tools and platforms (e.g., influencer databases, analytics tools)
• Creative thinking and the ability to conceptualize engaging content ideas
• Knowledge of legal and ethical considerations in influencer marketing

Perks

• 100% company-paid Medical, Dental, and Vision premium coverage for employees, plus
• Short-Term Disability and Life Insurance
• 401(k) with company match
• Complimentary daily lunch provided on-site

Join our dynamic team and help us create impactful collaborations with influencers to expand our brand reach and drive meaningful engagement with our target audience. This role is full-time in our Austin, TX office.