Influencer Marketing Strategist

Tinuiti; Sacramento (CA); Remote; USD 90,000 - 100,000; Full time

Benefits offered by this job

Unlimited PTO

Fully remote environment

Health insurance

401(k) matching

Job summary

Tinuiti is seeking a strategic leader in influencer marketing, responsible for designing and executing campaigns that align with client goals. You will work with internal teams and external partners to drive growth and measurable results across digital channels.

The role emphasizes analytics, budget stewardship, and cross-functional collaboration in a fully remote environment within the U.S. market.

Qualifications

• Minimum 5+ years of experience in influencer marketing or digital marketing.
• Degree in Marketing, Communications, Business Administration, or related field.
• Knowledge of influencer marketing landscape and social platforms.
• Proficient in analytics tools with ability to translate data into strategic insights.
• Excellent negotiation, communication, and project management skills.

Responsibilities

• Lead the creation and management of influencer marketing campaigns from identification to execution and analysis.
• Manage day-to-day client relationships and align recommendations with client objectives.
• Oversee onboarding, transitions, and ensure seamless experiences for clients.
• Utilize analytics to track campaign performance and derive actionable insights.
• Manage influencer marketing budgets and collaborate with cross-functional teams.

Skills

Influencer marketing

Digital marketing

Analytical skills

Negotiation

Project management

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

CRM systems

Job description

Who we are

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Strategic Direction & Programming

Execute influencer marketing strategies that align with the brand's goals, target audience, and overall marketing objectives. Create detailed plans for campaign execution, including timelines, budgets, and KPIs.

Client Management & Leadership

Lead day-to-day client relationships ensuring alignment of account team recommendations with client objectives and fostering trust with main POC client leads, while partnering with internal teams to address escalations and facilitate timely issue resolution.

Client Onboarding & Transitions

Support client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities. Ensure we are accurately and efficiently delivering on program requirements to provide best-in-class guidance for clients where needed.

Campaign Execution and Management

Lead the creation and management of influencer marketing campaigns, from influencer identification and selection to campaign execution and performance analysis.

Analytics and Performance Measurement

Utilize analytics to track campaign performance, evaluate success against key metrics, and derive actionable insights for continuous improvement.

Budget Management

Manage the influencer marketing budget, ensuring efficient allocation of resources to maximize campaign impact and achieve financial objectives.

Cross-Functional Collaboration

Collaborate closely with other marketing teams, sales, product development, and external partners to ensure a cohesive and integrated approach to influencer marketing.

Trend Analysis and Innovation

Stay ahead of industry trends and emerging technologies in influencer marketing and social media, recommending innovative approaches to maintain and enhance the brand's competitive edge.

Professional Qualifications

• 5+ years of experience in influencer marketing, digital marketing, or a related discipline, with a proven track record of success in leading influencer marketing strategies.
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Knowledge of the influencer marketing landscape, social media platforms, and digital marketing trends.
• Proficient in analytics tools and metrics, with the ability to translate data into strategic insights.
• Excellent negotiation, communication, and project management skills.
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

The hiring salary range for this role is $90,000 - $100,000 plus a discretionary performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.#LI-LK1FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits

Unlimited PTO

At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare

Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement

Match up to 4% of your contributions at 100%

Perks and Wellness

Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave

Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development

On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.