Influencer Marketing Manager

Ektello; Plano (TX); On-site; USD 69,000 - 96,000; Full time

Job summary

Ektello is seeking an Influencer Marketing Manager for a W2 contract stationed onsite in Plano, TX. The role involves managing a diverse roster of talent, leading campaigns, and partnering with internal teams and global partners to maximize ROI.

Responsibilities include talent onboarding, strategic planning, campaign execution, and KPI analysis. A strong background in influencer marketing, partnerships, and contract negotiations is essential.

Qualifications

• BA/BS degree required or equivalent
• 5+ years in influencer marketing, partnerships or business development
• Strong negotiation and contract experience in a corporate setting

Responsibilities

• Identify Talent aligning with strategic priorities and framework.
• Onboard new Talent with agency partners to meet business goals.
• Develop strategic, end-to-end influencer campaigns with clear launch objectives.
• Execute campaigns and device launches to activate Talent.
• Translate strategies into influencer tactics and ROI targets.
• Collaborate with Finance to manage funding approvals and compliance.
• Negotiate and finalize commercial terms and contracts with Talent and stakeholders.
• Track and report influencer KPIs and take corrective actions as needed.
• Provide advisory input to internal stakeholders on influencer strategies.
• Prepare executive-ready presentations with ROI and impact analyses.

Skills

Influencer marketing

Partnership marketing

Business development

Account management

Negotiation

Education

BA/BS degree

Job description

Influencer Marketing Manager **W2 contract, min of 3 months ** ONSITE out of Plano, TX ** Target W2 $50/hr As part of our client’s Mobile Experience (MX) Marketing team - the Influencer Marketing team is responsible for managing their roster of Talent and Influencers. Their roster is a highly diverse group of individuals who share one objective - help solve business challenges and reach audiences that may not be possible through traditional media.

You’ll be involved in every aspect of Influencer marketing, from contracting and onboarding new talent, leading product campaigns, ideating new ideas and concepts that align with strategic briefs, developing content and measuring performance of both the program and individual campaigns. Our client sees their influencer roster as partners, so in addition to being highly focused on exceeding the company goals and targets, you’ll share accountability for elevating the roster and making Talent successful - their success is our success. You’ll be working heavily with internal teams in Korea to align on global-local strategies and implementations. You’ll work heavily with Carrier and Retail stakeholders to ensure maximum value and amplification. This is a fast-paced environment with a great mix of strategic planning, rapid execution and a bit of hustle!

What you’ll be doing:

• Identify the Talent that align with our strategic priorities and framework.
• Work with agency partners to find & onboard new Talent that fit our framework and can deliver against our business goals
• Develop strategic campaign plans including end-to-end execution with launch objectives, audiences and sales
• Execute specific campaigns and device launches where we can activate Talent.
• Translate campaign strategies into Influencer strategies and tactics by identifying how & where Influencers add incremental value
• Work closely with Finance to manage operational requirements for funding, and all approvals handled within compliance and guidelines
• Negotiate & execute commercial terms & contracts to secure Talent - working with internal stakeholders such as Legal, Finance, Compliance and Procurement
• Track, analyze and report against marketing/Influencer KPIs and metrics, and take corrective action where needed
• Take a consultative role for multiple internal stakeholders - be a source of expertise in Influencers
• Ability to create executive-ready presentation where execution plans are clearly articulated and understood - inclusive of ROI/Data targets and impact

QUALIFICATIONS

• BA/BS degree required, preferably in marketing, communications or business management
• 5+ years of experience in at least one of these areas: Influencer Marketing/Talent, Partnership Marketing, Partnerships, Business Development, Account Management
• Ability to negotiate contracts with a strong bias for up-holding legal, compliance and financial policies and following proper procedure
• An iterative thinker who can challenge the status quo
• Consummate collaborator committed to communication excellence
• Ability to think strategically about issues, leading to recommendations and action plans
• Ability to think quickly and make decisions, sometimes without all the necessary information
• Comfortable presenting at executive level
• Strong project/program management experience
• Experience executing against a set budget #LI-KB1