Influencer Marketing Coordinator

Bolthouse Farms, Inc.; Los Angeles (CA); On-site; USD 37,000 - 41,000; Full time

Benefits offered by this job

Group Life and AD&D

Voluntary Life and AD&D

Group Short & Long-Term Disability

401(k)

Paid Time Off

Flexible Spending Accounts

Employee Assistance Program

Gym Membership Discounts

Job summary

Generous Brands is seeking an Influencer Marketing Coordinator to support our influencer strategy across platforms and shape how consumers interact with our brands.

You’ll help drive campaigns, coordinate creators, and track performance while staying on top of pop culture trends and emerging platforms. This role offers growth in a fast-paced environment with exposure to Bolthouse Farms, Health-Ade, Evolution Fresh, and SAMBAZON brands.

Qualifications

• 1-2+ years in influencer marketing, PR, or social media.
• Experience with food, beverage, or lifestyle brands preferred.
• Strong understanding of Instagram, TikTok, YouTube
• Excellent written and verbal communication.

Responsibilities

• Manage the day-to-day logistics of the always-on influencer seeding program, including agency communications, product fulfillment, tracking, inventory, and reporting.
• Support VIP gifting programs from ideation and asset production through fulfillment and delivery.
• Research and identify influencers, celebrities, and tastemakers for gifting, campaigns, and brand programs based on brand fit, audience, engagement, and campaign objectives.
• Support the development and execution of influencer campaigns across social platforms, including talent coordination, content deliverables, and creator relationship management.
• Support influencer events and activations, including guest lists, RSVPs, gifting, product, vendors, and on-site logistics.
• Monitor cultural moments, social trends, entertainment, major events, and emerging platforms to identify relevant influencer and brand opportunities.
• Maintain an accurate and up-to-date influencer and celebrity database, including audience data, brand partnerships, contact information, and campaign history.
• Track, analyze, and report on influencer campaign performance, including reach, impressions, engagement, EMV, ROI, and other KPIs, and use insights to inform future programs.
• Prepare monthly and campaign recaps with key learnings and recommendations for improving program effectiveness.
• Partner closely with the Influencer team, agencies, and cross-functional teams to ensure campaigns are executed accurately, creatively, and on time.
• Build and maintain strong relationships with creators, agencies, partners, and internal stakeholders through thoughtful, timely communication.
• Manage multiple projects, priorities, and deadlines simultaneously while maintaining exceptional organization, attention to detail, and follow-through.
• Stay current on influencers, celebrities, brands, cultural trends, and emerging platforms, with a strong understanding of what drives meaningful engagement with target consumers.

Skills

Influencer marketing

Communication

Organization

Data-driven

Creativity

Tools

Excel

Job description

THE ROLE:

• Manage the day-to-day logistics of the always-on influencer seeding program, including agency communications, product fulfillment, tracking, inventory, and reporting.


• Support VIP gifting programs from ideation and asset production through fulfillment and delivery.


• Research and identify influencers, celebrities, and tastemakers for gifting, campaigns, and brand programs based on brand fit, audience, engagement, and campaign objectives.


• Support the development and execution of influencer campaigns across social platforms, including talent coordination, content deliverables, and creator relationship management.


• Support influencer events and activations, including guest lists, RSVPs, gifting, product, vendors, and on-site logistics.


• Monitor cultural moments, social trends, entertainment, major events, and emerging platforms to identify relevant influencer and brand opportunities.


• Maintain an accurate and up-to-date influencer and celebrity database, including audience data, brand partnerships, contact information, and campaign history.


• Track, analyze, and report on influencer campaign performance, including reach, impressions, engagement, EMV, ROI, and other KPIs, and use insights to inform future programs.


• Prepare monthly and campaign recaps with key learnings and recommendations for improving program effectiveness.


• Partner closely with the Influencer team, agencies, and cross-functional teams to ensure campaigns are executed accurately, creatively, and on time.


• Build and maintain strong relationships with creators, agencies, partners, and internal stakeholders through thoughtful, timely communication.


• Manage multiple projects, priorities, and deadlines simultaneously while maintaining exceptional organization, attention to detail, and follow-through.


• Stay current on influencers, celebrities, brands, cultural trends, and emerging platforms, with a strong understanding of what drives meaningful engagement with target consumers.

Salary Range: $27.00 To $30.00 Hourly

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.

Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.

The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com.

JOB DESCRIPTION:

Generous Brands is looking for an Influencer Marketing Coordinator who will help drive brand awareness and consumer engagement by supporting our influencer strategy across platforms and shaping how consumers experience and connect with our brands.

Our ideal candidate has a pulse on culture and current trends, from influencers and celebrities to brands, social platforms, and cultural moments. You’re not only creative, but goal-oriented, highly organized, data-driven, proactive, and positive. You’re someone who takes ownership, brings fresh ideas to the table, and isn’t afraid to roll up your sleeves to get things done. You thrive in a fast-paced environment, can juggle multiple priorities, and bring great energy to everything you do.

JOB DUTIES:

• Manage the day-to-day logistics of the always-on influencer seeding program, including agency communications, product fulfillment, tracking, inventory, and reporting.


• Support VIP gifting programs from ideation and asset production through fulfillment and delivery.


• Research and identify influencers, celebrities, and tastemakers for gifting, campaigns, and brand programs based on brand fit, audience, engagement, and campaign objectives.


• Support the development and execution of influencer campaigns across social platforms, including talent coordination, content deliverables, and creator relationship management.


• Support influencer events and activations, including guest lists, RSVPs, gifting, product, vendors, and on-site logistics.


• Monitor cultural moments, social trends, entertainment, major events, and emerging platforms to identify relevant influencer and brand opportunities.


• Maintain an accurate and up-to-date influencer and celebrity database, including audience data, brand partnerships, contact information, and campaign history.


• Track, analyze, and report on influencer campaign performance, including reach, impressions, engagement, EMV, ROI, and other KPIs, and use insights to inform future programs.


• Prepare monthly and campaign recaps with key learnings and recommendations for improving program effectiveness.


• Partner closely with the Influencer team, agencies, and cross-functional teams to ensure campaigns are executed accurately, creatively, and on time.


• Build and maintain strong relationships with creators, agencies, partners, and internal stakeholders through thoughtful, timely communication.


• Manage multiple projects, priorities, and deadlines simultaneously while maintaining exceptional organization, attention to detail, and follow-through.


• Stay current on influencers, celebrities, brands, cultural trends, and emerging platforms, with a strong understanding of what drives meaningful engagement with target consumers.

MINIMUM QUALIFICATIONS:

• 1-2+ years of experience in influencer marketing, PR, social media, digital marketing, or a related field; experience in food, beverage, beauty, health & wellness, or lifestyle brands preferred.


• Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms.


• Highly organized with exceptional attention to detail and the ability to manage multiple projects and deadlines simultaneously; proficient in Excel.


• Strong written and verbal communication skills with the ability to build relationships with creators, agencies, vendors, and internal partners.


• Comfortable working in a fast-paced, collaborative environment and taking initiative to solve problems independently.


• Data-driven mindset with an ability to understand and communicate campaign performance and insights.


• Strong interest in pop culture, social trends, creators, celebrities, and emerging platforms.


• Experience with influencer sourcing, campaign management, and/or analytics platforms preferred.

PHYSICAL DEMANDS & ENVIRONMENTAL HAZARDS:

• N/A

HOURS & WORKDAYS:

• N/A

Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.

• Group Life and AD&D


• Voluntary Life and AD&D


• Group Short & Long-Term Disability


• 401(k)


• Paid Time Off


• Flexible Spending Accounts


• Employee Assistance Program
  
  
  • Gym Membership Discounts
  
  
  
  

EQUAL EMPLOYMENT OPPORTUNITY

We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions.