Influencer Manager | TikTok Shop

Publicis Groupe; United States; Hybrid; USD 81,000 - 124,000; Full time

Benefits offered by this job

401K matching

Wellness programs

Medical, dental, vision coverage

Hybrid work arrangements

Paid holidays

Job summary

Publicis Groupe's CJ Influence is seeking an Influencer Manager to support CJ’s influencer campaigns and develop influencer marketing strategies for each brand campaign. You will own influencer relationships, optimize campaign investments, and drive performance.

In this hybrid role, you will collaborate with Campaign Managers to present strategy, cast influencers, negotiate terms, and report results. A Bachelor's degree and 2+ years in digital marketing, including TikTok Shop experience, are

Qualifications

• Bachelor's Degree or related work experience; 2+ years in online marketing, influencer or social media marketing.
• TikTok Shop experience.
• Clear and effective communicator with ability to present results simply and with business sense.
• Ability to multi-task, meet deadlines, and contribute to client campaigns.
• Ability to work across departments and divisions to build consensus and deliver objectives.
• Results‑oriented problem solver.
• Proficient with Microsoft Word, Excel, and PowerPoint.

Responsibilities

• Manage and develop influencer relationships for advertisers, communicating expectations and disseminating content and promotions.
• Develop and deliver client meeting agendas in line with Campaign Manager for weekly updates on influencer strategy and performance.
• Participate in building and presenting strategy and post-campaign insights.
• Own influencer casting for each campaign; discovery, negotiation and media planning while increasing budgets and performance.
• Interpret standard and custom reports to optimize campaign results.
• Train influencers on CJ tools and product solutions to maximize platform success.
• Coordinate across departments and clients to manage campaign assets and deliverables.
• Oversee casting and deliverables to ensure timely execution of schedules.
• Support reporting, recap and post‑campaign analysis with analysts.
• Enforce brand guidelines and communicate to analysts supporting monitoring.

Skills

Clear communication

Multitasking

Cross‑functional collaboration

Problem solving

Microsoft Office proficiency

Education

Bachelor's degree or related experience

Tools

CreatorIQ

Microsoft Excel

PowerPoint

Job description

Company description

Welcome to Our World

We’ve been leading the charge in the affiliate industry from day one—establishing performance marketing and paving the way for future innovations. We're known for maintaining one of the largest, most reliable partnership platforms with impeccable, personalized service.

Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction) stands as the most trusted name in performance marketing. We specialize in building partnerships between top brands and reputable publishers to drive revenue and business growth. CJ’s industry-leading solutions make us the platform of choice for over 3,800 global brands across sectors like retail, travel, finance, technology, and home services. As part of Publicis Groupe, our savvy data capabilities, cutting‑edge tech, and strategic expertise facilitate genuine connections, allowing brands to reach consumers wherever they are.

At CJ, we’re not just participating in the creator economy, we’re helping define its future.

CJ Influence is our end‑to‑end influencer and creator commerce solution, built to turn cultural relevance into measurable business impact. We operate at the intersection of content, commerce, and data, designing creator strategies that don’t just generate buzz, but drive full‑funnel performance and deliver real revenue outcomes.

From TikTok Shop and Amazon to DTC and in-store retail experiences, our team builds and activates high‑performing creator programs across the entire commerce ecosystem. We partner with some of the world’s most recognized Fortune 1000 brands, helping them unlock growth through authentic creator relationships that convert.

What sets us apart, and what you’d be a part of, is our proprietary, market‑leading technology. It empowers us to identify the right creators, activate them at scale, and continuously optimize performance based on real‑time data. This isn’t guesswork or vanity metrics, it’s a performance engine built for modern marketing.

Joining CJ Influence means working at the forefront of a fast‑evolving space, where creativity meets analytics, and where your work directly shapes how brands grow in the creator economy. If you’re excited by innovation, measurable impact, and building what’s next, you’ll fit right in.

Overview

Influencer Managers play a key role in support of CJI’s influencer campaigns. They contribute to the development of influencer marketing strategy for each brand campaign and are directly responsible for ensuring the successful execution of that strategy. IMs will own and maintain influencer relationships, using best practices to optimize campaigns investment and performance.

Work Environment

• Hybrid office attendance required: 3 days per week in office, 2 days per week remote work flexibility.

Responsibilities

Do these things interest you? You will:

• Manage and develop influencer relationships on behalf of advertisers, communicating expectations, sharing best practices, and disseminating content, offers and promotions.
• Develop and deliver client meeting agendas in lock step with Campaign Manager for weekly campaign updates on influencer strategy and performance
• Participate in building and presenting strategy presentations and post-campaign insights.
• Own influencer casting for each campaign; discovery, negotiation and media planning while increasing campaign budgets and performance
• Use best practices and insights to better optimize campaign results by interpreting standard and custom reports.
• Train and educate influencers on CJ tools and product solutions to optimize their success in the platform.
• Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables.
• Oversee casting, deliverables, and coordinating between clients/partnerships to ensure timely execution of deliverables against campaign workback schedules
• Accountable for hitting campaign targets and goals -- Reporting, recapping and post campaign analysis with support from Analyst
• Influencer Relationship Manager (talent/talent management); build and deliver campaign briefs, implement partnership agreements
• Enforce brand/program compliance, and communicate guidelines to analyst who supports in the monitoring

Qualifications

What we look for:

• Bachelor's Degree or related work experience and minimum of 2 years’ experience in the online marketing industry-ideally digital performance, influencer or social media marketing.
• TikTok Shop professional experience.
• Clear and effective communicator. Can convey complex results in a simple, clear manner, using solid eye for business, demonstrating a competent level command of digital marketing concepts.
• Ability to implement a variety of tasks within designated time frames, delivering exceptional quality results and are able to directly contribute to the formation of client campaigns.
• Ability to work across departments and divisions by building consensus and delivering upon stated objectives
• Results oriented problem solver.
• Proficient knowledge of the Microsoft suite of products including Windows, Word, Excel, and PowerPoint.
• You are respectful to varying opinions and perspectives.
• Knowledge of CreatorIQ influencer platform a plus

Additional information

This is a hybrid role requiring 3 days a week in office.

CJ is the leader in Performance Marketing. We take pride in our innovative technology, comprehensive data solutions and our people. We equip our teams with advanced tools, training and career development opportunities all to provide modern solutions, strategies and support to deliver high quality results for our clients. We work in an enthusiastic, collaborative team setting that values outstanding performance.

We're a community of creative and passionate problem solvers who go the distance to tackle the tough questions, think creatively, and drive resourceful growth, for our clients—and ourselves. We foster and embody an inclusive and collaborative culture where diverse perspectives are sought, relationships are valued, and people feel accepted with a sense of belonging in expressing themselves authentically. We pride ourselves in having a workplace environment that values both work and play.

Why Our Workplace Stands Out

Apart from offering competitive salaries, 401K matching, wellness programs, and comprehensive medical, dental, and vision coverage, we provide:

• Flexible time off without the hassle of accrual
• A generous number of paid holidays
• Company-sponsored team-building events
• An Employee Referral Program
• Annual recognition awards
• Hybrid work arrangements for optimal work-life balance
• Parental bonding leave
• Backup care options for children and elders
• An employee discount program
• International SOS program for global support
• Business Resource Groups, where employees connect over shared interests to cultivate an engaging, inclusive environment

…and those are just a few of our great perks! Come join us and see what makes our company a great place to work.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $124,432.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.