Industry Principal, Equipment DMS

Aptean; Alpharetta (GA); On-site; USD 120,000 - 170,000; Full time

Job summary

Aptean is seeking an Industry Principal for Equipment DMS in Alpharetta to own the segment's market success. You will align Product, Sales, Marketing, Operations, and Customer Success to drive growth, retention, and revenue across the go-to-market plan.

You’ll influence through expertise, manage multiple workstreams, and contribute to roadmaps and messaging with a strong focus on B2B SaaS and dealership services.

Qualifications

• Must be able to own a segment and drive cross-functional alignment.
• Experience translating market needs into GTM strategy for B2B SaaS.
• Strong communication skills to influence without formal authority.

Responsibilities

• Own Equipment DMS segment go-to-market and messaging in collaboration with Product, Sales, Marketing, Operations and CS.
• Define GTM strategy, monitor pipeline, and drive demand generation programs.
• Partner with Product Management on roadmaps and positioning; advocate for the segment in planning.
• Drive retention, upsell/cross-sell, and cross-functional alignment without direct reporting lines.

Skills

Cross-functional leadership

B2B SaaS experience

Communication & influence

Industry marketing knowledge

Tools

CRM platforms

GTM tools

Service scheduling systems

Job description

Overview

About the job

We're looking for an Industry Principal, Equipment DMS at our Alpharetta,GA office.This is a full-time onsite role. You'll own the success of our Equipment Dealer Management System segment and drive cross-functional alignment across Product, Sales, Marketing, Operations, and Customer Success.

You'll sit within the Global Marketing organization as the Equipment DMS segment's single point of accountability for market success. Your authority comes from expertise and credibility, not a reporting structure. You'll influence without formal power and own segment financial outcomes including pipeline, new logo acquisition, up sells/cross sells, and retention.

Key Responsibilities

You'll ensure go-to-market teams are well educated and have the tools to win. You'll monitor lead follow-up and act as the segment expert in high-stakes engagements. You'll work closely with Campaign Managers to oversee demand generation programs and drive optimization. You'll define go-to-market strategy and Product Marketing, and understand the competitive landscape. You'll partner with Product Management on roadmaps and messaging, collaborate with Operations and Customer Success on retention, and advocate for segment needs in planning cycles.

About you

You are a natural owner who doesn't wait to be assigned responsibility. You're organized and clear-headed in complexity, comfortable managing multiple workstreams, and your default is to solve challenges. You have B2B experience in product marketing, sales, strategy, equipment operations, or dealer services- ideally in SaaS or enterprise software. You communicate clearly and influence through expertise and relationships without formal authority.

To be ahead of the pack, you might have:

• Direct experience in equipment, dealerships, rental, or service operations
• Track record owning a business segment or vertical end-to-end
• Experience representing equipment industry solutions in forums or on stage
• Proven ability to drive cross-functional alignment without formal authority

Preferred Skills

• Equipment DMS or dealer management systems and asset management
• GTM tools and CRM platforms in B2B SaaS
• Service scheduling and field operations experience

What's in it for you?

Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.

About Aptean

At Aptean, our mission is to solve tomorrow's unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean's purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean's compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.

"At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company." - TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.