Industry Marketing Manager NORAM

Veolia; Minnetonka (MN); On-site; USD 80,000 - 110,000; Full time

Job summary

Veolia in Minnetonka, MN seeks a results-driven Industry Marketing Manager to lead North America marketing plans for Water Tech segments. You will analyze markets with sales teams, craft targeted messaging, and develop content from customer success stories to drive growth and lead generation.

The role collaborates with Communications, Commercial Leaders, and Industry Leaders, measuring tactics for impact and reporting results. Travel to events and trade shows is required.

Qualifications

• Bachelor's degree in Marketing or equivalent.
• Minimum 4 years in a commercial or B2B marketing role.
• Experience planning and executing events, seminars, or webinars.
• Familiarity with social media strategy and content creation for B2B audiences.
• Experience in the water or environmental services industry, or related industries.

Responsibilities

• Listen to the voice of customers to understand market trends and needs to help articulate value propositions.
• Translate technical ideas into concise, useful content for Veolia customers and prospects.
• Measure marketing tactics and report results to stakeholders.
• Lead development of marketing plans to support sustainable growth.
• Coordinate with internal teams on legal and branding reviews and alignment with business priorities.

Skills

Marketing background

Content creation

Data analytics

Education

Bachelor's degree in Marketing

Job description

Company Description

Veolia Group is a global leader in environmental services, operating across all five continents with nearly 218,000 employees. Specializing in water, energy, and waste management, Veolia Group designs and implements innovative solutions for decarbonization, depollution, and resource regeneration, supporting communities and industries in their ecological transformation.

Within this framework, Veolia's Water Technology Business brings together a dedicated team of experienced professionals committed to tackling the world’s most complex challenges related to water scarcity, quality, productivity, and energy. Together, we pursue a shared mission to create a more sustainable future.

Job Description

We are looking for a talented and motivated team member to create and execute marketing plans and strategies for customer segments (industries) within our Water Tech division for North America. This team member will work with market sales managers, commercial team members and application engineers to analyse their assigned markets, establish win strategies, create targeted messaging and compelling content, identify channels of
communication, and execute these strategies to generate leads and support commercial growth. Content created can be such as case studies, videos, nurture campaigns, social media and web posts. Channels can include virtual and in-person events, online platforms, etc. The ideal candidate should understand the Veolia value proposition and offerings, and should be a driven collaborator. Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible for the development and execution of marketing projects that are aligned with the growth strategy and priorities. The tactics should be measurable and tied to growth and sales.

The role will work with our commercial teams to understand our value proposition and
the customer success stories that we need to tell, create content from these stories, and support development of marketing plans designed to help generate growth. The role will
measure and report the impact of the marketing tactics and work closely with
Communications, Commercial Leaders, and Industry Leaders.

Key Characteristics

• Self-starter with a high level of initiative and a proven proactive mindset
  
• Extreme attention to detail with the ability to meet deadlines and operate under pressure
  
• Strong verbal and written communicator
  
• Learn and quickly lead the direction and creation of appropriate commercial material to
  enable sales (marketing collaterals, advertisements, social posts, videos, and trade
  show materials)
  
• Excellent time management skills to plan and prioritize multiple simultaneous activities
  
• Strong collaborative spirit and passion for the Veolia offering and purpose

Duties & Responsibilities

• Listen to the voice of customers to understand market trends, pain points and needs to
  help the commercial team articulate value propositions that are customer focused
• Translate very technical ideas into concise, useful, and impactful content that resonates
  with Veolia customers and prospects, aligned with business priorities and value
  generation
• Understand metrics of marketing tactics and measurement of success, to facilitate
  reporting results to key stakeholders
• Lead development of marketing plans to support a sustainable growth strategy
• Understand and utilize internal processes for marketing plan components, including
  legal and branding reviews
• Understand priorities of the business and focused areas of growth, ensuring all work
  aligns with those priorities
• Closely collaborate with the commercial team and maintain a passion for their success

Skills

• Demonstrated technical background with marketing education or experience
• Demonstrated experience in concisely summarizing technical concepts, technologies
  and projects
• Ability to extract, analyse and use data to gain insights and drive business decisions

Qualifications

Required:

• Bachelor's degree from an accredited university or college in Marketing or a similar field

Preferred:

• Minimum 4 years in a commercial or B2B marketing role
• Experience planning and executing events, seminars, or webinars
• Familiarity with social media strategy and content creation for B2B audiences
• Experience in the water or environmental services industry, or other related industries

Working Conditions

• Preferred location is within commutable distance to one of Veolia's facilities in North
  America (i.e. Trevose, PA; Minnetonka, MN; Oakville, ON; Montreal, QC, other)
  
• Some travel required to support events, trade shows, seminars and meetings
  
• Standard office working environment; no exposure to hazardous materials expected in
  this role

Why Veolia?

Join a company that values Responsibility, Solidarity, Innovation, Customer Focus, and Respect. You'll have opportunities for comprehensive leadership development, career advancement, and the chance to make a meaningful impact on sustainability and environmental protection while leading a talented team.

At Veolia, we realize diverse teams make smarter decisions, deliver better results, and build stronger communities. We’re an organization that champions diversity and inclusion at every rung of the ladder and are proud to be an equal opportunity workplace. We offer challenging and meaningful careers, with competitive benefits and flexible work arrangements.

Compensation

• The compensation range is tied to the market for similarly benchmarked roles. The range is not an absolute, but a guide, and offers will be based on the individual candidate’s knowledge, skills, experience, and market conditions, as well as internal peer equity. Depending upon all the preceding considerations for the final selected individual candidate, the offer may be lower or higher than the stated range: $80,000-$110,000 USD.

Artificial Intelligence (AI) Disclosure

• We do not use Artificial Intelligence (AI) to screen, assess, or select applicants for this position.

Vacancy Status

• This posting is for an existing vacancy.

Veolia does not accept unsolicited resumes from external recruiting firms. All vendors must have a current and fully executed MSA on file before submitting candidates. Any unsolicited resumes and candidate profiles will be deemed the property of the company, and no fee will be due.

As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.