Industry Marketing Manager

Grant Thornton (US); Appleton (WI); On-site; USD 104,000 - 156,000; Full time

Benefits offered by this job

Discretionary annual bonus

Hybrid work model

Job summary

Grant Thornton is seeking an Industry Marketing Manager to oversee a cluster of industries and translate insights into compelling content and market-facing programs. You will partner with Heads of Industry and service line marketing to drive growth through integrated campaigns, events, and sales enablement.

You will lead content development, messaging, and activation plans across digital and live channels, leveraging AI-enabled tools to accelerate planning and execution.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum of 6-9 years of B2B marketing experience.
• Strong writing, editing, and storytelling capabilities.
• Experience developing content and thought leadership.
• Experience activating integrated marketing campaigns.
• Strong stakeholder-management and project-leadership skills.
• Ability to work independently and manage multiple priorities.
• Demonstrated proficiency in AI-enabled marketing tools and practices.

Responsibilities

• Serve as the primary marketing partner for assigned industries.
• Develop industry-specific marketing plans aligned to firm priorities.
• Monitor industry trends, market developments, buyer needs, and competitive activity.
• Advise stakeholders on marketing opportunities and priorities.
• Own the content roadmap for assigned industries.
• Create and develop industry-focused content (thought leadership, articles, POVs, emails, landing pages, webcasts, events, sales enablement).
• Interview SMEs and translate complex ideas into compelling content.
• Drive content development from concept to delivery.
• Ensure content is reusable across campaigns and channels.
• Support service line campaigns with industry-specific insights and activation plans.
• Coordinate activation across digital, events, communications, field marketing, and sales enablement.
• Lead industry initiatives and rapid-response programs as assigned.
• Evaluate events, sponsorships, and partnerships for impact.
• Develop event messaging and activation plans with stakeholders.
• Plan and execute industry marketing plans from strategy to outcomes.
• Monitor performance and optimize initiatives based on data.
• Apply AI-enabled tools for research, planning, and content development.
• Contribute to AI practices and standards.

Skills

B2B marketing

Strong writing

Content development

Campaign activation

Stakeholder management

Independent work

AI marketing tools

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

AI-enabled tools

Job description

Job Description

Grant Thornton is seeking an Industry Marketing Manager to join the team. Approved office locations can be found below.

Mission / Purpose

The Manager, Industry Marketing develops and activates industry-specific marketing strategies that support Grant Thornton's service line-led growth priorities. This role translates industry insights, buyer needs, and business objectives into compelling content, integrated campaigns, and market-facing programs that strengthen relevance, drive engagement, and support growth.

Job Description

Grant Thornton is seeking an Industry Marketing Manager to join the team. Approved office locations can be found below.

Mission / Purpose

The Manager, Industry Marketing develops and activates industry-specific marketing strategies that support Grant Thornton's service line-led growth priorities. This role translates industry insights, buyer needs, and business objectives into compelling content, integrated campaigns, and market-facing programs that strengthen relevance, drive engagement, and support growth.

Role Summary

The Manager, Industry Marketing role oversees a cluster of industries, partnering closely with the respective Heads of Industry, service line marketing leaders, and enablement teams to deliver industry-focused marketing initiatives. This role will report into the Associate Director, Industry Marketing.

Key Responsibilities

Industry Strategy & Stakeholder Partnership

• Serve as the primary marketing partner for assigned industries.
• Develop industry-specific marketing plans aligned to firm priorities.
• Monitor industry trends, market developments, buyer needs, and competitive activity.
• Advise stakeholders on marketing opportunities and priorities.

Industry Content Development & Production

• Own the content roadmap for assigned industries.
• Create and develop industry-focused content, including:
  • Thought leadership
  • Articles
  • Points of view
  • Email campaigns
  • Landing pages
  • Webcasts
  • Event content
  • Sales enablement materials
• Interview subject matter experts and transform complex ideas into compelling content.
• Drive content development from concept through final delivery.
• Ensure content is reusable across campaigns, channels, and service lines.

Integrated Campaign Activation

• Support service line-led campaigns by providing industry-specific insights, messaging, content, and activation plans.
• Develop industry-focused campaign components that strengthen integrated marketing efforts.
• Coordinate activation across digital, events, communications, field marketing, and sales enablement channels.
• Lead industry-specific initiatives and rapid-response programs as assigned.

Events, Sponsorships & Market Presence

• Evaluate industry events, sponsorships, and partnerships.
• Develop event messaging, content, speaker strategies, and activation plans.
• Partner with Field Marketing on execution while maintaining accountability for outcomes.

Planning & Execution

• Manage industry marketing plans from strategy through execution.
• Maintain visibility into priorities, timelines, deliverables, and outcomes.
• Manage competing priorities and make recommendations regarding resource allocation.
• Partner effectively across marketing and business teams to deliver results.

Measurement & Optimization

• Define success measures for industry initiatives.
• Monitor performance and identify opportunities for optimization.
• Analyze engagement, utilization, and business impact.
• Provide clear updates and recommendations based on performance data.

AI-Enabled Ways of Working

• Use AI-enabled tools for research, planning, content development, and workflow acceleration.
• Apply sound judgment and business context to AI-assisted outputs.
• Contribute to continuous improvement of team AI practices and standards.
• Other duties as assigned.

Required Experience & Capabilities

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum of 6-9 years of B2B marketing experience.
• Strong writing, editing, and storytelling capabilities.
• Experience developing content and thought leadership.
• Experience activating integrated marketing campaigns.
• Strong stakeholder-management and project-leadership skills.
• Ability to work independently and manage multiple priorities.
• Demonstrated proficiency in AI-enabled marketing tools and practices.

The base salary range for this position is between $104,000 and $156,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.

About Us

At Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better.

In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.

In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.

Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets.

About The Team

The team you’re about to join is ready to help you thrive. Here’s how:

• Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work the way that it best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site.
• Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.
• We understand that your needs, responsibilities and experiences are different — and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at www.gt.com/careers
• When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we’re taking action for diversity, equity & inclusion at www.gt.com/careers

Benefits

We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits

• Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
• Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.

Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.

Additional Details

It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact [e-mail].

For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

For Massachusetts Applicants only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Grant Thornton does not require or administer lie detector tests as a condition of employment or continued employment.