Individual Giving Coordinator

United Way Worldwide; Asheville (NC); On-site; USD 45,000 - 65,000; Full time

Job summary

United Way of Asheville and Buncombe County (UWABC) is seeking an Individual Giving Coordinator to manage the direct mail program, lead donor acknowledgments, and support the Resource Development team with related projects. This role emphasizes equity-centered philanthropy and relationship-building across donor channels.

The position allocates about 60% of responsibilities to fundraising activities, including developing targeted communications, maintaining donor records in the CRM, and

Responsibilities

• Manage the Direct Mail program
• Contact vendors to obtain updated addresses for donors and update data in CRM
• Analyze campaign results and recommend strategies for improvement
• Lead donor acknowledgements and ensure timely, personalized communications
• Engage mid-level donors and support giving society activities
• Update donor profiles and reports in Salesforce CRM

Job description

***Job opening closes at 5pm on Monday, November 9th***

If you love working in a strong team environment, are an effective, organized communicator, enjoy building relationships with others, and have a passion for equity-centered philanthropy, then United Way of Asheville and Buncombe County (UWABC) is where you want to be. As a crucial member of the Resource Development team, the Individual Giving Coordinator plays an essential role in managing direct mail, leading donor acknowledgements, and providing team project support while holding true to UWABC’s long-term strategic vision.

Position responsible for managing UWABC’s direct mail campaign, donor acknowledgements, and engaging individual donors through a giving society, and supporting the Resource Development department with various projects. Fundraising responsibilities equate to approximately 60% of this role.

KEY RESPONSIBILITIES

Manage the Direct Mail program

• Set and maintain standards for the direct mail strategy
• Responsible for carrying out all phases of the direct mail strategy
• Collaborate with VPRD to set annual revenue goals
• Develop and execute comprehensive, segmented messages for individual solicitations
• Collaborate with vendors to ensure timely production and distribution of appeals
• Maintain and update the direct mail Asana project as needed
• Work with CRM manager to create donor mailing lists based on set criteria
• Contact vendors to obtain updated addresses for donors and update data in CRM
• Analyze campaign results and recommend strategies for improvement

Giving Society Leadership

• Develop and execute individualized strategies to identify, cultivate, and solicit mid-level ($1K-$9,999K) donors
• Maintain an active schedule of committee meetings and other relationship‑building opportunities
• Track mid-level donor goals, donor activity, next steps, and solicitations in Salesforce CRM and adjust strategies based on results
• Oversee and manage mid-level accounts; collaborate with VPRD to set annual fundraising goals

Lead All Donor Acknowledgements

• Lead the organization’s donor acknowledgement procedures for donors of all levels, ensuring that their experience aligns with the directives of the SOP
• Prepare personalized thank‑you letters for donors per the timeline and UWABC brand standards
• Update digital acknowledgement templates annually
• Work with the ResDev team to secure volunteer signatures
• Oversee donor acknowledgement SOP

Portfolio Support for Resource Development Staff

• Assist Resource Development staff with updating donor profiles, conducting donor research, and developing donor packets for individual donor visits (portfolios)
• Support interdepartmental team leaders with strategy and project management