Index Partner Marketer

Nasdaq; New York (NY); Hybrid; USD 101,000 - 177,000; Full time

Benefits offered by this job

401(k) match

Employee Stock Purchase Program

Student loan repayment

Life and disability insurance

Generous paid time off

Medical, dental, and vision coverage

Health savings account

Hybrid schedule

Parental leave

Fertility benefits

Paid bereavement leave

Gift matching program

Education Assistance

Professional development opportunities

Job summary

Nasdaq seeks an experienced ETF marketer to join the Index Marketing team, strengthening partnerships with asset manager clients through strategic, measurable programs. You will translate client objectives into marketing strategies, manage key relationships, and collaborate with Sales and Product to drive asset growth.

You will lead cross-functional initiatives, measure performance, and evolve our partner toolkit across channels and activations for scalable impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field, or equivalent professional experience.
• 5–8 years of marketing experience, preferably within financial services, asset management, ETFs/ETPs, or investment products.
• Strong understanding of the ETF landscape and distribution channels.
• Experience developing and executing client-facing or partnership marketing programs.
• Strong analytical skills with the ability to define KPIs, evaluate campaign performance, and translate results into insights.
• Experience managing marketing budgets, vendors, agencies, and multiple concurrent campaigns.
• Strong written, verbal, presentation, and organizational skills.
• Comfortable leading client conversations and presenting recommendations to senior stakeholders.
• Experience with Salesforce, Marketo, Monday.com, Google Analytics, PowerPoint, and Excel.
• Highly collaborative, proactive, and able to work across Marketing, Sales, Product, and cross-functional teams.

Responsibilities

• Manage partner marketing relationships with key ETF and asset management clients, assessing objectives and recommending scalable Nasdaq strategies.
• Build and maintain strong client relationships through regular communication and strategic planning.
• Translate client priorities into integrated marketing strategies to increase product awareness, engagement, distribution, and asset growth.
• Identify opportunities to expand client marketing programs with Sales, Product, and internal stakeholders.
• Evolve the partner marketing toolkit by identifying new channels, partners, platforms, and activations.
• Develop and execute integrated campaigns across digital media, content, events, web, and client communications.
• Coordinate internal teams, partners, agencies, and vendors to execute programs on schedule.
• Measure campaign performance with Campaign Center of Excellence, Marketing Analytics, and communicate results and recommendations.
• Manage multiple partner marketing budgets including planning, allocation, tracking, and optimization.
• Lead cross-functional projects to improve processes and scale the Index Partner Marketing program.

Skills

Client relationships

Campaign measurement

Cross-functional collaboration

KPI definition

Budget management

Communication skills

Marketing strategy

Sales and product alignment

Platform experience

Education

Bachelor’s degree in Marketing/Related field

Tools

Salesforce

Marketo

Monday.com

Google Analytics

PowerPoint

Excel

Job description

We are seeking an experienced ETF marketer to join our Index Marketing team and deepen our partnerships with asset manager clients. This client-facing role is responsible for developing and executing partner marketing strategies that strengthen product awareness, engagement, and asset growth across Nasdaq-linked investment products. The ideal candidate understands the ETF ecosystem and can translate client objectives into strategic, measurable marketing programs. This individual will manage key client relationships, collaborate closely with Sales and Product, and continuously evolve our partner marketing capabilities through new programs, partners, channels, and activation opportunities. As a senior member of the Index Marketing team, this role will also lead cross-functional initiatives that help scale the program and support the continued growth of the Index business.

• Manage partner marketing relationships with key ETF and asset manager clients, assessing their objectives and recommending relevant, scalable Nasdaq marketing strategies and activations.
• Build and maintain strong client relationships through regular communication, strategic consultation, and collaborative planning.
• Translate client and business priorities into integrated marketing strategies designed to increase product awareness, engagement, distribution, and asset growth.
• Identify opportunities to expand and enhance client marketing programs in partnership with Sales, Product, and other internal stakeholders.
• Continuously evolve the partner marketing toolkit by identifying new channels, partners, platforms, and activation opportunities.
• Develop and execute integrated campaigns across digital media, content, events, web, presentations, client communications, and other relevant channels.
• Coordinate internal teams, client marketing partners, agencies, media partners, and vendors to execute programs effectively and on schedule.
• Partner with the Campaign Center of Excellence, Digital Marketing, Marketing Analytics, and other teams to measure campaign performance and communicate results, insights, and recommendations.
• Manage multiple partner marketing budgets, including planning, allocation, tracking, reconciliation, and ongoing optimization.
• Lead complex cross-functional projects that improve processes, create efficiencies, and help scale the Index Partner Marketing program.
• Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field, or equivalent professional experience.
• 5–8 years of marketing experience, preferably within financial services, asset management, ETFs/ETPs, or investment products.
• Strong understanding of the ETF landscape and retail, wealth management, advisor, and institutional distribution channels preferred.
• Demonstrated experience developing and executing client-facing or partnership marketing programs.
• Strong analytical skills with the ability to define KPIs, evaluate campaign performance, and translate results into actionable insights.
• Experience managing marketing budgets, vendors, agencies, and multiple concurrent campaigns or initiatives.
• Strong written, verbal, presentation, and organizational skills.
• Comfortable leading client conversations and presenting recommendations to senior internal and external stakeholders.
• Experience with platforms such as Salesforce, Marketo, Monday.com, Google Analytics, PowerPoint, and Excel preferred.
• Highly collaborative, proactive, and comfortable working across Marketing, Sales, Product, and other cross-functional teams.

This position can be located in New York, and offers the opportunity for a hybrid work environment (at least 3 days a week in office, subject to change), providing flexibility and accessibility for qualified candidates. Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; Nasdaq will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).

Come as You Are

Nasdaq is an equal opportunity employer. We welcome applications from candidates of all backgrounds and identities. We are committed to fostering an inclusive workplace where diverse perspectives, experiences, and identities are valued and celebrated. We ensure that individuals with disabilities are provided with reasonable accommodation throughout the hiring process.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success. The base pay range for this role is $101,000 - $177,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page.