Independent Board Director (Performance AdTech)

Appodeal; San Francisco (CA); Hybrid; USD 150,000 - 270,000; Part time

Job summary

Appodeal in the United States is seeking an independent Board Director with deep experience in performance-based advertising technology and ML-driven DSP platforms. This non-executive role focuses on strategic guidance, product strategy, partnerships, and market positioning.

The ideal candidate brings operator-level leadership in performance advertising, a strong industry network, and the ability to influence long-term technology roadmap while remaining closely aligned with industry

Qualifications

• Senior operator with leadership in performance advertising platforms or ML-driven ad tech.
• Proven ability to guide product strategy and partnerships at board level.
• Strong industry network and strategic judgment.

Responsibilities

• Provide independent strategic guidance to CEO and leadership team.
• Contribute to product strategy, partnerships, and market positioning.
• Evaluate major strategic initiatives and industry trends.
• Leverage industry connections to support growth.
• Attend quarterly board meetings and advise on governance.

Skills

Performance advertising

DSP platforms

Machine learning

Strategic leadership

Job description

Job Description

Job Description

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we're more than just a company—we're a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here's what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

We are seeking an Independent Board Director with deep e xperience in performance-based advertising technology, particularly DSP platforms driven by machine learning and optimization algorithms.

This individual should bring operator-level experience from leading performance advertising platforms and be able to contribute meaningfully to discussions around:

• DSP product strategy;
• machine learning driven ad optimization;
• advertiser acquisition and growth;
• competitive positioning in performance advertising;

This is a non-executive board position, not an operating role.

Appodeal is building a performance-based DSP and advertising infrastructure platform powered by machine learning.

Our long-term objective is t o build a global performance advertising platform that enables advertisers to acquire users and customers efficiently through data-driven optimization and ML-based bidding systems.

Appodeal Operates a Broader Ecosystem That Includes

• advertising infrastructure;
• demand-side platform (DSP);
• supplier-side platform (SSP);
• mobile game publishing and development.

The company is profitable, growing, and operates globally across the United States and Europe.

Strategic Focus of the Role

The primary mission of this board role is to strengthen Appodeal's ability to build a world-class ML-driven performance DSP.

The Director Will Contribute a Perspective On

• performance advertising market dynamics;
• DSP platform strategy;
• advertiser growth and retention;
• machine learning driven optimization;
• industry partnerships;
• competitive landscape.

In addition to strategic insight, the company is looking for a director who is well-connected in the performance advertising ecosystem and can help the company stay closely aligned with industry developments.

Responsibilities

Board members are expected to:

• Participate in quarterly board meetings;
• Provide independent strategic guidance to the CEO and leadership team;
• Contribute to discussions around product strategy, partnerships, and market positioning;
• Help evaluate major strategic initiatives;
• Provide perspective on industry trends and competitive threats;
• Support the company through relevant industry connections and relationships;
• Board members do not participate in day-to-day operations.

Ideal Background

We are looking for a senior operator with leadership experience in performance advertising platforms or performance marketing infrastructure.

What We Value

We are looking for individuals who bring:

• deep expertise in performance advertising platforms;
• strong industry network and relationships;
• high strategic judgment;
• an independent mindset;
• willingness to challenge assumptions constructively; long-term thinking aligned with building durable technology platforms.

Time Commitment

Estimated commitment: approximately four weeks per year. This includes preparation and participation in board meetings, as well as occasional strategic discussions with the leadership team.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us

and help shape the future of mobile app success!