Identity & Audience Product Manager

Comcast Resume; New York (NY); On-site; USD 125,000 - 188,000; Full time

Job summary

FreeWheel, a Comcast company, seeks a Product Manager focused on Identity and Audience products to enhance platform workflows and drive strategy in New York. This role requires collaboration with Product, Data Science, and Engineering to deliver identity solutions and ownership of the product roadmap.

You will work across teams to prioritize investments, balance customer value with technical feasibility, and lead end-to-end delivery of identity capabilities that power advertising workflows.

Qualifications

• 3–5 years of product management experience in ad-tech or martech.
• Demonstrated ability to own features, workflows, or product areas from discovery through delivery.
• Strong customer empathy and curiosity about how users achieve their goals.
• Experience partnering with client-facing teams, product marketing and engineers.
• Ability to define requirements, prioritize work, and make informed tradeoffs.

Responsibilities

• Own roadmap definition, prioritization, and execution for identity products within the FreeWheel platform.
• Work with Engineering to balance customer value, technical feasibility, and delivery timelines.
• Partner with other Product Managers to ensure initiatives meet user experience expectations.
• Define and improve end-to-end user workflows that help customers accomplish critical tasks.
• Gather insights from customers, user research, analytics, and stakeholders to inform product decisions.
• Write clear product requirements and communicate priorities to cross-functional teams.
• Make tradeoff decisions balancing usability, business impact and complexity.
• Measure outcomes and use data and feedback to improve the user experience.
• Coordinate with external vendors to ensure timely delivery of initiatives.
• Review pricing strategies to maintain market competitiveness and profitability.

Skills

Advertising Tech

Agentic AI

Analytics

Problem Solving

Product Management

Strategic Thinking

SQL

Education

Bachelor's Degree

Job description

FreeWheel, a Comcast company, seeks a Product Manager focused on Identity and Audience products to enhance platform workflows and drive strategy in New York. This role requires collaboration with Product, Data Science, and Engineering to deliver identity solutions and ownership of the product roadmap.

You will work across teams to prioritize investments, balance customer value with technical feasibility, and lead end-to-end delivery of identity capabilities that power advertising workflows.