Hybrid Trading Products Marketing Manager

Charles Schwab; Austin (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) with company match

Employee stock purchase plan

Paid vacation and sabbatical

Parental leave & family benefits

Tuition reimbursement

Health, dental, and vision insurance

Job summary

Charles Schwab is seeking a Marketing Manager, Trading Products to lead the development and execution of targeted acquisition and client engagement strategies for a range of trading products. You will work closely with Product, Trading, Retail Acquisition, and Trader Audience Marketing teams to drive adoption and long-term growth for self-directed investors and active traders.

This role blends customer insight, product marketing expertise, and data-driven decision making to keep Schwab's trading

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, Communications, or related field.
• 3-5 years of marketing, product marketing, or go-to-market strategy experience.
• Experience developing and executing integrated marketing campaigns.
• Ability to manage a cross-functional project initiative through all of its phases—from channel strategy, to creative brief, to concept review and internal approvals, to production and launch.
• Strong analytical skills with experience leveraging data and client insights to drive decisions.
• Excellent written, verbal, and presentation skills and an ability to influence stakeholders.

Responsibilities

• Own go-to-market strategy and marketing plans for specific trading products and experiences.
• Develop positioning and messaging frameworks that clearly communicate the relevant value propositions.
• Partner with Product Management teams to prioritize marketing needs for new or enhanced products and experiences while ensuring alignment with broader business, trader segment, and marketing organization objectives.
• Partner with the Trader Audience team to ensure our strategies and tactics are informed by a deep client understanding as well as current market trends and competitive intelligence.
• Develop and execute integrated, multi-channel marketing campaigns across owned, earned, and paid channels.
• Author strategic briefs and partner with creative teams to deliver compelling client-facing experiences.
• Ensure consistent messaging across digital experiences, campaigns, field enablement materials, and educational content.
• Coordinate with Retail Acquisition and CRM teams to drive awareness, consideration, and adoption.
• Build targeted, always-on marketing experiences that engage and support clients through all phases of product and/or experience adoption—from awareness and consideration to onboarding and ongoing engagement.
• Partner with Trader Sales and Service teams to identify opportunities for client education and support.
• Monitor competitor offerings plus emerging trading and technology trends.
• Identify opportunities to increase engagement, deepen relationships, and drive client loyalty.
• Track campaign performance and relevant KPI metrics.
• Deliver regular reporting and recommendations to leadership and key stakeholders.
• Use testing, analytics, and client feedback to continuously optimize campaign effectiveness.
• Serve as a key marketing partner to Trading Experience Management.
• Collaborate with peers across Product, Marketing, Retail Acquisition, Sales, and Research teams.
• Support development of field enablement materials and executive presentations when needed.

Skills

Marketing strategy

Cross-functional collaboration

Analytics

Presentations

Stakeholder influence

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Charles Schwab is seeking a Marketing Manager, Trading Products to lead the development and execution of targeted acquisition and client engagement strategies for a range of trading products. You will work closely with Product, Trading, Retail Acquisition, and Trader Audience Marketing teams to drive adoption and long-term growth for self-directed investors and active traders.

This role blends customer insight, product marketing expertise, and data-driven decision making to keep Schwab's trading