Hybrid Social Marketing Manager - Data-Driven Campaigns

Nbcuniversal3; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental & vision insurance

401(k)

Paid leave

Tuition reimbursement

Discounts and perks

Job summary

NBCUniversal is seeking a Manager, Social Marketing in New York to lead data-informed social campaign strategy for NBC and Peacock titles. You will use audience insights, performance data, and social listening to guide campaign direction and platform strategy.

Responsibilities include delivering performance reports, aligning content decisions with insights, and coordinating with multiple teams and agencies to integrate social strategy across activations and events. Hybrid work is available.

Qualifications

• 5+ years of experience in social media, digital marketing, or entertainment marketing.
• Expertise in social platforms, platform best practices, and emerging formats.
• Experience developing and executing multi-platform social campaigns with measurable results.

Responsibilities

• Lead data-informed social campaign strategy for NBC and Peacock series using audience behavior and platform insights.
• Own social campaign performance reporting across assigned titles and synthesize data into actionable insights.
• Set campaign-level content priorities and platform strategy grounded in audience insights and performance goals.
• Monitor social conversation, sentiment, cultural trends, and competitive activity to identify opportunities and risks.
• Translate social listening and performance trends into forward-looking recommendations for planning and creative development.
• Collaborate with Brand Marketing, PR, Media, Creative, and Production to align social strategy with broader campaigns.

Skills

Social media strategy

Data analysis

Campaign management

Cross-functional collaboration

Education

Bachelor's degree

Tools

Airtable

Sprout Social

Microsoft Office/SharePoint

Job description

NBCUniversal is seeking a Manager, Social Marketing in New York to lead data-informed social campaign strategy for NBC and Peacock titles. You will use audience insights, performance data, and social listening to guide campaign direction and platform strategy.

Responsibilities include delivering performance reports, aligning content decisions with insights, and coordinating with multiple teams and agencies to integrate social strategy across activations and events. Hybrid work is available.