Hybrid Programmatic Campaign Strategist

Entravision US Media; Burbank (CA); Hybrid; USD 70,000 - 85,000; Full time

Job summary

Entravision Communications Corporation is seeking a Digital Trafficker to manage day-to-day trafficking and optimization of digital campaigns including CTV, Pre-Roll Video, Digital Audio and Display.

The role requires 1–2 years of digital campaign management experience, English fluency, and familiarity with The Trade Desk, Google Ad Manager, and related tools. This is a hybrid position with three days in-office per week.

Qualifications

• BA degree in marketing, business or equivalent work experience.
• 1–2 years of work experience in digital campaign management or related fields.
• Trade Desk Certification a plus.
• English Fluency Required.

Responsibilities

• Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis.
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
• Develop campaign strategies to support and achieve the client’s business objectives.
• Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
• Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
• Provide the Account Management team campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
• Work with sales teams to validate insertions orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.

Skills

Ability to Work Independently

Attention to Detail

Work under pressure

Team Player

English Fluency

Education

BA degree in marketing or business

Trade Desk Certification (plus)

Tools

The Trade Desk

Google Ad Manager

Google Tag Manager

Google Analytics

AppNexus

Job description

Entravision Communications Corporation is seeking a Digital Trafficker to manage day-to-day trafficking and optimization of digital campaigns including CTV, Pre-Roll Video, Digital Audio and Display.

The role requires 1–2 years of digital campaign management experience, English fluency, and familiarity with The Trade Desk, Google Ad Manager, and related tools. This is a hybrid position with three days in-office per week.