Hybrid Paid Media Performance Specialist

Go Maverick Group; Cleveland (OH); Hybrid; USD 55,000 - 90,000; Full time

Job summary

Go Maverick Group seeks a Paid Media Specialist to optimize digital campaigns with a keen eye for performance data and continuous improvement. You will manage multi‑million-dollar plans across four established clients in consumer products, higher education, healthcare, and industrial manufacturing.

This role is hands-on with execution and analytics, offering opportunities to grow into planning on smaller accounts as you progress and collaborate with cross-functional teams to achieve client goals.

Qualifications

• 3+ years of hands-on paid media experience.
• Experience with Meta Business Suite, LinkedIn Campaign Manager, Google Ads, and GA4.
• Experience with day-to-day campaign execution, optimization, and performance analysis.
• Ability to manage campaigns with meaningful budgets and defined goals.
• Strong data analysis and ability to translate findings into recommendations.

Responsibilities

• Manage, monitor, and optimize paid media campaigns across Meta, LinkedIn, and Google Ads.
• Analyze campaign performance and identify optimization opportunities.
• Use in-platform reporting and analytics tools to uncover insights and make data-driven recommendations.
• Monitor budgets, pacing, audience performance, bidding strategies, and overall campaign effectiveness.
• Build, maintain, and validate campaign tracking and measurement using GA4 and other reporting tools.
• Pull and analyze performance data, develop recurring reports, and communicate key findings to internal teams.
• Collaborate with account service, creative, and media team members to support client goals and campaign success.
• Traffic digital assets and ensure campaigns are launched accurately and on time.
• Stay current on platform updates, industry trends, and paid media best practices.

Skills

Paid media experience

Data analysis

Budget management

Campaign optimization

Attention to detail

Tools

Meta Business Suite

LinkedIn Campaign Manager

Google Ads

GA4

Job description

Go Maverick Group seeks a Paid Media Specialist to optimize digital campaigns with a keen eye for performance data and continuous improvement. You will manage multi‑million-dollar plans across four established clients in consumer products, higher education, healthcare, and industrial manufacturing.

This role is hands-on with execution and analytics, offering opportunities to grow into planning on smaller accounts as you progress and collaborate with cross-functional teams to achieve client goals.