Hybrid Marketing Campaign Coordinator

Presbyterian Senior Living; Dillsburg (York County); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Presbyterian Senior Living is seeking a dynamic Marketing Professional to lead integrated campaigns across our senior living communities with a focus on Independent Living services. The role supports lead nurturing, HR recruitment content, and cross-channel messaging across traditional, digital, print, and direct mail.

You will coordinate timelines, manage internal and external partners, and monitor campaign performance from HubSpot to CRM systems, ensuring on-time delivery and measurable ROI.

Qualifications

• Bachelor's degree in communications, marketing, advertising or related field with 4+ years of corporate in-house or agency integrated marketing experience.
• Experience in project management platforms (Monday.com preferred) with demonstrated ability to manage timelines, multiple deliverables, and cross-functional coordination.
• Campaign platform awareness including HubSpot for tracking traffic and conversions, and familiarity with CRM systems and lead handoff workflows between marketing and sales.
• Experience coordinating traditional, digital, print, and direct mail advertising including production timelines, print specs, and mailing coordination.
• Strong written communication skills with the ability to shape and adapt copy and messaging across channels and formats.
• Adobe Creative Cloud proficiency, ability to manipulate files, work on concepts, and support campaign adaptation across formats.
• MS Office/Teams proficiency (Excel, Word, PowerPoint).

Responsibilities

• Coordinates integrated marketing campaigns across PSL's network of senior living communities with primary focus on the Independent Living and other service lines.
• Assists in shaping lead nurturing sequences to move prospects through the sales funnel.
• Applies campaign execution skills to HR recruitment contexts including organic social content sequencing and paid social post promotion.
• Assists in shaping and adapting campaign messaging and copy across channels and formats.
• Monitors lead flow from campaign sources through HubSpot to Aline CRM as a key indicator of campaign performance and quality.
• Coordinates planned integrated marketing campaign deliverables and projects across PSL's network of senior living communities.
• Manages project timelines, resources, and external agency and media partner coordination to ensure lead generation goals are met.
• Coordinates workflow across internal marketing team including creative, digital, and social/content. Manages HR recruitment content requests through project management platform alongside campaign deliverables, including intake, timeline, and approval routing Maintains project documentation and stakeholder communication.
• Schedules and coordinates advertising placements across traditional, digital, print, and direct mail channels, managing specs, production timelines, and deadlines in alignment with integrated campaign schedules.
• Maintains cost tracking and invoice processing. Works with internal and external partners to ensure all channel deliverables land on time and in sequence to support multi-channel campaign cadence. Manages direct communication with publications and media outlets for placements outside of agency coordination.
• Tracks integrated campaign performance against KPIs and lead generation goals in collaboration with the digital marketing manager.
• Monitors lead flow from campaign sources through HubSpot to Aline CRM as a key performance indicator. Analyzes data to identify optimization opportunities. Reports on campaign effectiveness, ROI, and conversion metrics with actionable recommendations

Skills

Campaign management

HubSpot

CRM systems

Lead nurturing

Project management

Copywriting

Adobe Creative Cloud

MS Office/Teams

Cross-channel marketing

Education

Bachelor's degree in communications, marketing, advertising or related field

Tools

Monday.com

Job description

Presbyterian Senior Living is seeking a dynamic Marketing Professional to lead integrated campaigns across our senior living communities with a focus on Independent Living services. The role supports lead nurturing, HR recruitment content, and cross-channel messaging across traditional, digital, print, and direct mail.

You will coordinate timelines, manage internal and external partners, and monitor campaign performance from HubSpot to CRM systems, ensuring on-time delivery and measurable ROI.