Hybrid Healthcare Digital Marketer – Impact & Growth

Pacific Health Group; San Diego (CA); Hybrid; USD 70,000 - 79,000; Full time

Benefits offered by this job

PTO 160 hours

Paid holidays

Volunteer hours 4/mo

Bereavement leave

Medical benefits 90%

401(k) match

Monthly stipend

Professional development

In-person events

Job summary

Pacific Health Group is seeking a Digital Marketer to own the online marketing strategy, blending creative storytelling with data-driven tactics. You’ll drive multi-channel campaigns, content creation, and analytics to amplify our mission and engage communities in our programs.

The role requires 3–5 years in digital marketing, with experience in healthcare or nonprofit sectors, and proficiency with email tools and social platforms. Hybrid schedule with some in-office collaboration.

Qualifications

• 3–5 years of digital marketing experience, preferably in healthcare, nonprofit, or mission-driven sectors.
• Proven experience managing paid advertising campaigns on Google, Facebook, and Instagram.
• Proficiency with email marketing tools (Mailchimp, Constant Contact) and social media management platforms (Hootsuite, Buffer).
• Strong writing and editing skills for digital content.
• Working knowledge of SEO and Google Analytics.
• Ability to interpret data and make data-driven marketing decisions.
• Familiarity with graphic design tools (Canva, Adobe Creative Suite) is a plus.
• Must be willing to work occasional evenings and weekends as needed.

Responsibilities

• Develop and manage multi-channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement.
• Create campaign calendars aligned with organizational priorities, health awareness months, and program launches.
• Collaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings.
• Plan and execute offline marketing campaigns including print advertisements, radio spots, direct mailers, and community bulletin placements.
• Develop brochures, posters, banners, and other physical materials to support outreach teams and event promotion.
• Coordinate with local newspapers, magazines, and broadcast media for ad placements and feature stories.
• Manage vendor relationships for printing, signage, and promotional merchandise.
• Ensure all offline marketing efforts align with brand standards, messaging consistency, and cultural sensitivity for the communities we serve.
• Track the reach, response rates, and overall ROI of traditional campaigns, using insights to guide future strategies.
• Partner with the Publicist and Graphic Designer to integrate traditional media campaigns with digital efforts for maximum visibility and impact.
• Write, edit, and publish content across social platforms, email newsletters, and website pages.
• Partner with the Publicist and Graphic Designer to produce engaging visuals, videos, and stories for campaigns.
• Maintain a consistent brand voice and style across all digital channels.
• Oversee daily posting, engagement, and monitoring on platforms including Facebook, Instagram, LinkedIn, and emerging channels.
• Develop strategies to increase followers, shares, and positive engagement.
• Respond to comments, messages, and inquiries in a timely, professional manner.
• Track and report on KPIs for all campaigns.
• Analyze campaign data to make informed recommendations for improving reach, conversions, and ROI.
• Conduct A/B testing to refine ad creative, messaging, and targeting.
• Optimize web pages and blog posts for search engine visibility.
• Collaborate with web developers to ensure accessibility and alignment with marketing goals.

Skills

Digital marketing

Paid advertising

Social media management

Content creation

Email marketing

SEO

Google Analytics

Writing/editing

Canva

Adobe Creative Suite

Tools

Mailchimp

Constant Contact

Hootsuite

Buffer

Google Ads

Facebook Ads

Instagram Ads

Job description

Pacific Health Group is seeking a Digital Marketer to own the online marketing strategy, blending creative storytelling with data-driven tactics. You’ll drive multi-channel campaigns, content creation, and analytics to amplify our mission and engage communities in our programs.

The role requires 3–5 years in digital marketing, with experience in healthcare or nonprofit sectors, and proficiency with email tools and social platforms. Hybrid schedule with some in-office collaboration.