Hybrid Grassroots Marketing Specialist - Activations

LAFC Sports, LLC; Los Angeles (CA); Hybrid; USD 72,000 - 75,000; Full time

Job summary

LAFC is seeking a Grassroots Marketing Specialist to build the club’s presence in Los Angeles through community-driven activations, partnerships with neighborhood organizations, and collaboration with fan clubs. The role emphasizes culture, community engagement, and hands-on event execution across diverse LA communities.

The ideal candidate loves Los Angeles, soccer, and community, and will work under the Director of Brand and Community in a hybrid model with some in-office days.

Qualifications

• Bachelor’s degree in business/marketing/communications/public relations or related field.
• 2–3 years in sports, community-focused role; pro team experience preferred.
• Solid knowledge of MLS and international soccer culture and impact.
• Strong knowledge of Los Angeles culture and history.
• Effective communication in English, written and verbal.

Responsibilities

• Mobilize community-driven initiatives across Los Angeles and surrounding communities with cultural activations and watch parties.
• Collaborate with Supporter Relations on partnerships with Black and Gold fan clubs to drive engagement.
• Coordinate and execute match-day community activations (fan fests, pre-game, half-time, post-game).
• Lead Theme Nights and Celebrations and other community events highlighting LAFC heritage.
• Provide operational support with pre-production, vendor coordination, equipment transport, setup and tear-down for activations.
• Represent the Club and build connections with fans, youth leagues, local businesses, and community leaders.
• Oversee and expand the LAFC Adult Soccer League Program with onsite activations and expansion plans.
• Other duties as assigned by Supervisor/Management.

Skills

Interpersonal skills

Community outreach

Event coordination

Partnership development

Team collaboration

Public relations

Education

Bachelor’s degree

Job description

LAFC is seeking a Grassroots Marketing Specialist to build the club’s presence in Los Angeles through community-driven activations, partnerships with neighborhood organizations, and collaboration with fan clubs. The role emphasizes culture, community engagement, and hands-on event execution across diverse LA communities.

The ideal candidate loves Los Angeles, soccer, and community, and will work under the Director of Brand and Community in a hybrid model with some in-office days.