Hybrid Channel & Performance Marketing Intern

Red Wing Shoe Company; Red Wing (MN); Hybrid; USD 28,000 - 40,000; Full time

Job summary

Red Wing Shoe Company is seeking a Channel & Performance Marketing Intern for Summer 2027. This internship offers meaningful work across retail, wholesale and partner channels with exposure to campaign planning, content creation and product launches.

Hybrid work structure; candidates must live within commutable distance of Red Wing, MN, with onsite work on Tuesdays and Wednesdays. Compensation is $25/hr and interns typically work 40 hours/week, Monday through Friday during core business hours.

Qualifications

• Currently pursuing a degree in Business, Marketing or Communications.
• A learning mindset with a sense of curiosity.
• Excellent communication skills (written and verbal).
• Excellent time and priority management skills.
• Organized, detail oriented and able to work independently.
• Ability to work with multiple stakeholders, various deadlines and deliverables.
• Ability to build relationships within the organization, outside of immediate team.
• Nice to have: Experience with apparel, footwear, or trades category.

Responsibilities

• Develop and execute retail marketing assets that support product launches, promotional campaigns, retail events, and brand storytelling across Red Wing's network of 500+ retail locations and wholesale partners.
• Partner cross-functionally with brand marketing, product marketing, sales, creative teams, and external agencies to create and deploy marketing tools that drive customer engagement and sales performance.
• Support planning and execution of the annual Red Wing Warehouse Sale by developing communication materials, coordinating marketing deliverables, and helping optimize customer outreach strategies.
• Assist with channel marketing initiatives, including product launch campaigns, partner marketing programs, and content development for key partnerships such as SkillsUSA and other strategic organizations.
• Contribute to marketing content creation by supporting product photo and video shoots, coordinating logistics, collaborating with production teams, and helping manage talent and creative assets.

Skills

Communication

Time management

Organization

Stakeholder management

Curiosity

Teamwork

Education

Business/Marketing/Communications degree

Job description

Red Wing Shoe Company is seeking a Channel & Performance Marketing Intern for Summer 2027. This internship offers meaningful work across retail, wholesale and partner channels with exposure to campaign planning, content creation and product launches.

Hybrid work structure; candidates must live within commutable distance of Red Wing, MN, with onsite work on Tuesdays and Wednesdays. Compensation is $25/hr and interns typically work 40 hours/week, Monday through Friday during core business hours.