Hunter Marketplace Lead

OpenKrill; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

Addi in Colombia is seeking a senior merchant partnerships leader to accelerate marketplace growth by sourcing and closing top-tier merchants. You will drive cross-functional pipeline governance and report on CRM-driven metrics, shaping strategies with Sales, Marketing, and Product teams.

You will own end-to-end deal cycles, maintain a robust pipeline, and optimize cross-sell opportunities, leveraging a deep fintech/retail economics background in a fast-paced startup environment.

Qualifications

• Must have executive-level leadership and influence.
• Experience building outbound territory plans to target Tier 1 and Tier 2 merchants.
• Skilled at CRM architectures (Salesforce, HubSpot) and revenue forecasting.
• Proven multi-threaded negotiations with economic buyers, legal, and tech leads.
• Startup mindset with high-growth experience and end-to-end ownership.
• Financial acumen and retail unit economics experience.
• Existing network of C-level contacts in LATAM retail/ecommerce is preferred.

Responsibilities

• Source, negotiate, and close Tier 1 and Tier 2 merchants.
• Lead cross-functional pipeline governance across Sales, Marketing, and Product.
• Maintain active pipeline of 100–120 merchant accounts.
• Lead weekly commercial and onboarding reviews.
• Support cross-sell activations from 14 to 20 accounts per month.
• Ensure CRM fidelity and accurate forecasting.

Skills

Executive presence

Strategic prospecting

Pipeline management

CRM leadership

Negotiation

Autonomy

Retail/fintech knowledge

Regional networks

Strategic partnerships

Spanish/English fluency

Tools

Salesforce

HubSpot

Job description

ABOUT ADDI

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 3.6 million customers and partner with more than 55,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values https://co.addi.com/trabaja-con-nosotros#:~:text=%E2%80%A2%20We%20are%20owners,dentro%20del%20equipo. every day.

ABOUT THE ROLE

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

WHAT’S THE MISSION YOU’LL DRIVE

Accelerate marketplace GMV expansion and commercial scaling by directly sourcing, negotiating, and closing Tier 1 and Tier 2 merchants, while structuring and leading the cross-functional pipeline governance that enables the broader acquisition team to close deals faster.

WHAT YOU WILL DO

• - Establish a consistent commercial closure rate to onboard 24 active Tier 1 and Tier 2 merchants by executing targeted outbound strategies, managing multi-category sales cycles, and properly routing pure enterprise opportunities to the dedicated enterprise team.
• - Consolidate and maintain a healthy active pipeline of 100 to 120 prospective merchant accounts across the team by evaluating multi-category commercial opportunities with the Marketplace Supply Head, prioritizing high-value leads, and enforcing clear stage-progression criteria.
• - Establish and lead weekly commercial and onboarding business reviews starting in Month 1 by tracking the complete merchant acquisition journey, reporting drop-off reasons at each stage, and resolving operational bottlenecks across Sales, Marketing, and Product teams.
• - Lead the monthly cross-sell review cadence by providing cross-functional coordination and operational alignment to support the Sales team in increasing cross-sell merchant activations from 14 to 20 accounts per month.
• - Achieve full pipeline accuracy and CRM operational excellence by auditing and structuring sales stage updates in Salesforce, establishing key business triggers, and providing reliable metrics for accurate executive forecasting.

WHAT WE’RE LOOKING FOR

• Exceptional executive presence and influence-based leadership (MUST HAVE)
• - Demonstrates superior C-suite presence when engaging merchant decision-makers, framing Addi’s value proposition directly around the merchant’s financial statements and growth levers.
• - Leads cross-functional initiatives and aligns internal stakeholders (General Manager, Supply Head, Executive Leadership, Sales) without formal direct authority.
• - Communicates with complete fluency in both written and spoken Spanish and English across senior internal and external audiences.
• - Proven experience in strategic prospecting and pipeline architecture (MUST HAVE)- Builds and executes structured outbound territory plans to identify, qualify, and engage high-value Tier 1 and Tier 2 retail merchants across multiple categories.- Possesses advanced command of CRM architectures (Salesforce, HubSpot) to enforce pipeline hygiene, stage definitions, and accurate revenue forecasting for team-wide workflows.- Navigates funnel mechanics with high quantitative rigor, identifying stage conversion drop-offs and taking immediate corrective action to maintain coverage.
• - Track record of managing complex, multi-threaded commercial negotiations (MUST HAVE)- Aligns disparate merchant stakeholders—including economic buyers, legal teams, technical leads, and marketing directors to drive deals to close.- Manages multiple long-cycle commercial negotiations in parallel while maintaining total ownership and execution velocity.- Translates complex commercial frameworks, point-of-sale credit value drivers, and checkout integration terms into clear, win‑win merchant agreements.
• - Demonstrates extreme tenacity, autonomy, and a fast-paced startup mindset (MUST HAVE)- Thrives in ambiguous, high-growth startup environments, maintaining momentum and organization through long, complex pursuit cycles.- Takes end-to-end ownership of both individual sales quotas and broader acquisition process improvements without requiring day‑to‑day oversight.- Exhibits high resilience and creative problem‑solving when navigating merchant objections or internal onboarding friction.
• - Has solid expertise in financial acumen and retail unit economics (MUST HAVE)- Speaks the language of retail margins, inventory turn rates, and e‑commerce conversion, positioning Addi as an indispensable sales driver.- Evaluates merchant category fit, product velocity, and basket size to prioritize high‑converting Tier 1 and Tier 2 target lists.
• Experienced in regional retail networks and commercial consulting (PREFERRED)
• - Leverages an existing network of C-level contacts across retail, e‑commerce, consumer brands, or marketplace sectors in Latin America.
• - Brings prior experience in top-tier strategy consulting or commercial partnerships within fintech, payments, or point-of-sale financing ecosystems.

WHY JOIN US?

• - Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
• - Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner
• - Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
• - Join a world‑class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.
• - Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.