Hubspot Analyst

Athena; Wilmington (DE); On-site; USD 65,000 - 85,000; Full time

Job summary

A leading technology company in Wilmington, Delaware is seeking a highly skilled HubSpot Administrator to manage and optimize systems across the revenue funnel. Responsibilities include overseeing HubSpot CRM performance, building workflows, ensuring data integrity, and providing training to users. The ideal candidate will have over three years of experience in a B2B role, strong analytical skills, and expertise in HubSpot's ecosystem. This role requires collaboration with Sales, Marketing, and Client Operations teams to drive process efficiency.

Qualifications

• Minimum of 3+ years in a HubSpot Administration or related role within a B2B environment.
• Strong understanding of go-to-market operations across Sales, Marketing, and Customer Success.
• Excellent analytical and problem-solving skills, with a high level of attention to detail and data quality.

Responsibilities

• Oversee day-to-day management and governance of HubSpot CRM.
• Build and maintain workflows, automations, lead routing, and lifecycle processes.
• Maintain data accuracy through regular audits and deduplication.
• Manage integrations between HubSpot and connected tools.
• Provide training and support to drive HubSpot adoption.
• Develop dashboards and reports to enable visibility into performance.

Skills

HubSpot CRM expertise

Understanding of go-to-market operations

RevOps best practices

Integrating HubSpot with SaaS platforms

Analytical and problem-solving skills

Effective communication and collaboration

HubSpot certifications

Education

3+ years in HubSpot Administration or related role

Job description

Role Overview

Athena is seeking a highly skilled HubSpot Administrator to help scale our systems and processes across the entire revenue funnel. Reporting to the Director of Revenue Operations, this role will serve as the in‑house HubSpot expert, partnering closely with Sales, Marketing, Client Operations, and Executive teams to ensure data integrity, process efficiency, and cross‑functional alignment. The ideal candidate is analytical, detail‑oriented, and deeply familiar with HubSpot’s ecosystem and RevOps best practices.

Duties & Responsibilities

System Administration & Governance

• Oversee the day‑to‑day management, optimization, and governance of the HubSpot CRM and related hubs (Marketing, Sales, Service).
• Ensure platform performance, compliance, and scalability initiatives.

Process Design & Automation

• Build and maintain workflows, automations, lead routing, and lifecycle processes to support GTM team efficiency.
• Partner with Sales and Marketing to manage segmentation, lead scoring and campaign tracking.

Data Management & Integrity

• Maintain data accuracy through regular audits, deduplication and clear documentation.
• Implement standards and practices to uphold data hygiene and process consistency.

Integrations & Tech Stack Management

• Manage integrations between HubSpot and connected tools (e.g., Clay, Gong, Docusign).
• Identify opportunities to enhance connectivity and streamline data flow across the RevOps tech stack.

Enablement & Reporting

• Provide training and ongoing support to end users to drive HubSpot adoption and best practices.
• Develop and maintain dashboards and reports to enable visibility into pipeline, campaign performance and revenue metrics.
• Monitor platform performance and recommend improvements based on business needs and product updates.

Key Stakeholders

• Director, Sales Strategy, CRO, VP Sales, Director Commercial Sales, Marketing, Finance, Product, Technology, Client Operations

Skills

• Deep expertise in HubSpot CRM and associated hubs (Marketing, Sales, Service).
• Strong understanding of go-to-market operations across Sales, Marketing, and Customer Success.
• Experience with RevOps best practices: funnel management, attribution, segmentation, lead management, and reporting.
• Proficiency in integrating HubSpot with other SaaS platforms via native connectors or middleware (e.g., Zapier).
• Excellent analytical and problem‑solving skills, with a high level of attention to detail and data quality.
• Effective communicator and collaborator with experience working across multiple departments.
• HubSpot certifications (e.g., Revenue Operations, CRM Implementation, Reporting) are a strong plus.

Competencies

• Proven ability to design and maintain scalable CRM processes.
• Demonstrated success driving adoption of HubSpot tools and best practices.
• Strong project management skills with the ability to balance multiple priorities.
• Data‑driven mindset with the ability to translate insights into operational improvements.
• Collaborative approach, thriving in cross‑functional, fast‑paced environments.

Relevant Experience Required

• Minimum of 3+ years in a HubSpot Administration or related role within a B2B environment.

Direct Reports and Span of Control

• This role will not have direct reports initially.