Hospital RN Liaison

Affinity Health Management; Portland (ME); On-site; USD 50,000 - 75,000; Full time

Job summary

Affinity Health Management is seeking a Community Liaison to drive organization marketing, build positive relationships with customers and referral sources, and coordinate community events. The role involves responding to customer requests, representing the organization at events, and supporting strategic marketing initiatives.

The ideal candidate has a Bachelor’s degree in Marketing or related field and at least 3 years of healthcare marketing experience, preferably in hospice or home care.

Qualifications

• Bachelor's degree preferred in Marketing, Business Administration, or related field and applicable work experience may be acceptable in lieu of degree.
• 3+ years’ experience in healthcare marketing management preferably in hospice or home care.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates strong communication, negotiation and public relations skills.
• Shows autonomy, organization, adaptability and teamwork in performing job responsibilities.
• Healthcare marketing experience preferred in hospice or home care.

Responsibilities

• Conducts daily marketing activities in collaboration with leadership to plan and implement marketing initiatives.
• Monitors resources and budget adherence for marketing programs.
• Develops market assessments and marketing plans to meet volume projections.
• Employs marketing and promotional initiatives to achieve budget goals.
• Establishes and maintains relationships with referral sources and payers.
• Represents the organization at community events to build goodwill and awareness.
• Contributes to strategic planning and identifies opportunities for new or improved services.
• Maintains knowledge of regional markets, government programs, payer groups, and competitors.
• Shares marketing insights with organization staff.
• Assists customers in accessing community resources when services are not provided.
• Monitors and reports cost effectiveness of marketing efforts.

Skills

Marketing

Public relations

Communication

Negotiation

Healthcare marketing

Education

Bachelor's degree in Marketing/Business Administration or related field

Job description

Job Title/Position:

Community Liaison

Reports To:

Administrator

Job Description Summary

Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.

Essential Job Functions/Responsibilities

1. Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
2. Monitors allocation of resources according to budgetary limitations.
3. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
4. Employs marketing and promotional initiatives to achieve budgetary volume projections.
5. Establishes and maintains positive working relationships with current and potential referral and payer sources.
6. Builds and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider of services.
7. Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
8. Maintains comprehensive working knowledge of CONTINUUM CARE HOSPICE, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
9. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
10. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CONTINUUM CARE HOSPICE, LLC.
11. Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Position Qualifications

1. Bachelor's degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.
2. At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
3. Ability to market aggressively and deal tactfully with customers and the community.
4. Demonstrates good communications skills, negotiation skills, and public relations skills.
5. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities
6. Health care marketing required, preferably in hospice of home care.