Hospice Marketing and Sales Liaison

Affinity Hospice Management LLC; Danville (VA); Sur place; USD 68 000 - 75 000; Plein temps

Avantages offerts par ce poste

Health Insurance

401(k)

PTO & Paid Holidays

Short Term Disability

Life Insurance

Mileage Reimbursement

Vehicle/Travel Allowance

Dental Insurance

Vision Insurance

Bonus Potential

Résumé du poste

CONTINUUM CARE HOSPICE, LLC is seeking a Community Liaison in Danville, VA to lead marketing efforts, cultivate relationships with customers and referral sources, and represent the organization at community events. The role requires strategic planning and close collaboration with the Administrator.

You will develop marketing initiatives, monitor budgets, and assess market opportunities to support growth. A bachelor's degree and healthcare marketing experience are required, with vaccination

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• At least three years' experience in health care marketing management preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
• Must be fully vaccinated.

Responsabilités

• Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider of services.
• Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of CONTINUUM CARE HOSPICE, LLC markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CONTINUUM CARE HOSPICE, LLC.
• Monitors and reports cost effectiveness of marketing efforts.

Connaissances

Market strategy

Relationship building

Communication skills

Public relations

Negotiation

Autonomy

Organization

Assertiveness

Flexibility

Cooperation

Formation

Bachelor's degree in Marketing or related

Healthcare marketing experience

Description du poste

Job Title/Position: Community Liaison

Reports To: Administrator

Job Description Summary

Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.

Essential Job Functions/Responsibilities

1. Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
2. Monitors allocation of resources according to budgetary limitations.
3. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
4. Employs marketing and promotional initiatives to achieve budgetary volume projections.
5. Establishes and maintains positive working relationships with current and potential referral and payer sources.
6. Builds and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider of services.
7. Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
8. Maintains comprehensive working knowledge of CONTINUUM CARE HOSPICE, LLC markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
9. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
10. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CONTINUUM CARE HOSPICE, LLC.
11. Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Position Qualifications

1. Bachelor's degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.
2. At least three (3) years' experience in health care marketing management preferably in hospice care operations.
3. Ability to market aggressively and deal tactfully with customers and the community.
4. Demonstrates good communications skills, negotiation skills, and public relations skills.
5. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
6. Must be fully vaccinated

BENEFITS

• Salary Range - $68k - $75k per year based on experience
• PTO & Paid Holidays
• Health, Dental, and Vision Insurance
• Short Term Disability
• Accident, Hospital Indemnity, and Chronic Illness Insurance
• Life Insurance
• 401(k)
• Employee Referral Bonus
• Business Cellphone
• Mileage Reimbursement - $0.545/mile
• Additional Referral Bonus Potential With No Cap on Bonus