Hospice Care Consultant

Gentiva; Edina (MN); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Competitive Pay

401(k) with Company Match

Career Advancement Opportunities

National & Local Recognition Programs

Teammate Assistance Fund

Medical, Dental, Vision Insurance

Mileage Reimbursement

Job summary

Gentiva is seeking a Hospice Care Consultant to drive strategic referrals in Minnesota. You will educate hospitals, home health agencies, SNFs, and physician offices about hospice services and benefits, building lasting partnerships with healthcare professionals.

The role requires 2+ years in healthcare sales or referral marketing, a Bachelor's degree, and strong communication, time management, and CRM/MS Office skills. Competitive compensation and comprehensive benefits are offered.

Qualifications

• Bachelor's degree in business, marketing, communications or equivalent experience.
• Minimum 2 years in healthcare sales, business development, or referral marketing.
• Strong existing relationships with physicians, hospitals, skilled nursing facilities or home health professionals.
• Prior experience in hospice, palliative care, or home health is a plus.
• Excellent communication, presentation, and time-management skills.
• Proficiency in Microsoft Office Suite and CRM platforms.
• Sensitivity to the needs of terminally ill patients and their families.
• Proven track record of meeting or exceeding admissions and census targets.

Responsibilities

• Educate, inform, and inspire confidence in our services, so that the right patients are referred at the right time.
• Identify new referral opportunities by calling on hospitals, home health agencies, skilled nursing facilities, assisted living communities, clinics, and physician offices.
• Engage in meaningful conversations with healthcare professionals about patient needs and how hospice care can support quality of life.
• Plan and execute strategic marketing initiatives to increase awareness and drive referral growth.
• Represent our organization at community events, professional associations, and educational in-services to promote our services.
• Serve as a resource and advocate for patients and families, ensuring they understand hospice options and the benefits of early referrals.

Skills

Relationship-building

Strategic marketing

Consultative selling

Communication

Time management

CRM proficiency

MS Office proficiency

Independent work

Collaborating with clinical/ops

Healthcare market understanding

Education

Bachelor's degree in business/marketing/communications or equivalent experience

Tools

CRM platforms

Microsoft Office

Job description

Overview

Lead with purpose. Advocate with heart. Make a lasting difference.

Join our growing team as a Hospice Care Consultant (HCC) - a strategic sales representative who champions our mission while developing strong, lasting relationships with key referral partners in the healthcare community.

As a brand ambassador, you will:

• Educate, inform, and inspire confidence in our services, so that the right patients are referred at the right time
• Identify new referral opportunities by calling on hospitals, home health agencies, skilled nursing facilities, assisted living communities, clinics, and physician offices
• Engage in meaningful conversations with healthcare professionals about patient needs and how hospice care can support quality of life
• Plan and execute strategic marketing initiatives to increase awareness and drive referral growth
• Represent our organization at community events, professional associations, and educational in-services to promote our services
• Serve as a resource and advocate for patients and families, ensuring they understand hospice options and the benefits of early referrals

Compensation may vary within the salary range provided based on several factors including but not limited to a candidate’s location, experience, education, skills, licensure, certifications and department equity. Gentiva provides associates with a comprehensive benefits and total rewards package, of which base pay is just one piece.

Salary Range – $75,000 - $85,000

About You

What You Bring

You’re a results-driven, self-motivated professional who thrives on relationship-building, strategy, and heart-centered service. You have a deep understanding of the healthcare landscape and bring consultative marketing experience to the table. You're confident working independently and collaboratively with both clinical and operational teams.

• Bachelor's degree in business, marketing, communications or equivalent experience
• Minimum 2 years in healthcare sales, business development, or referral marketing
• Strong existing relationships with physicians, hospitals, skilled nursing facilities or home health professionals
• Prior experience in hospice, palliative care, or home health is a plus
• Excellent communication, presentation, and time-management skills
• Proficiency in Microsoft Office Suite and CRM platforms
• Sensitivity to the needs of terminally ill patients and their families
• Proven track record of meeting or exceeding admissions and census targets

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Full Time Employee Benefits:

• Medical, Dental, Vision
• Wellness Program and Resources
• 401k match
• PTO
• FMLA, ADA and other federal and state required leaves
• Short/Long Term Disability
• HSA Contribution
• Mileage or Fleet Car Program
• Cell Phone Reimbursement (for eligible roles)
• Short Term Incentive (for eligible roles)
• Tuition Reimbursement

Legalese

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace