Hospice Business Development

horizons; Houston (TX); On-site; USD 60,000 - 85,000; Full time

Job summary

Horizons seeks a marketing liaison to bridge the Agency with the community for hospice services. You will promote programs, assist with resource planning, and ensure compliance with applicable marketing laws while collaborating with staff and medical leadership.

The role emphasizes relationship-building, community outreach, and cross-functional teamwork to grow patient referrals and service awareness.

Qualifications

• Minimum one year of sales/marketing experience in healthcare.
• 1–2 years hospice marketing experience preferred.
• Ability to establish and maintain effective working relationships with staff, governing bodies, and medical directors.

Responsibilities

• Provide liaison between the agency and the community to identify patient and family needs.
• Develop and promote hospice programs and services while maintaining quality standards.
• Ensure compliance with local, state, and federal marketing laws for the agency.
• Collaborate with administrative and supervisory personnel to direct program activities.
• Partner with interdisciplinary teams to support patient/family care.
• Establish public relations to interpret the agency's services and foster relations with physicians and community agencies.
• Perform additional duties as assigned by the Governing Body.

Skills

Relationship building

Marketing

Interdisciplinary teamwork

Self-directed work

Organizational skills

Education

Graduate degree preferred

Job description

Job Summary:

Primary function is to act as liaison between Agency and the community regarding community and customer needs. Responsibilities include development and promotion of hospice programs and services while maintaining the standards of practice consistent with quality health care and maximizing human, financial and equipment resources.

Education

Graduate of an accredited college/university is preferred.

Experience

Minimum one (1) year of sales/marketing experience in healthcare.
One (1) to two (2) years of experience in hospice/palliative marketing is strongly preferred.

Skills

Ability to establish and maintain effective working relationships with all segments of the staff, the lay and professional public, the Governing Body and Medical Director. Ability to market collaboratively and productively and produce patient referrals with customers, referral sources, and the community. Strong organizational, people and problem-solving skills. Self-directed, with the ability to work with little supervision. Ability to perform in an interdisciplinary hospice setting.

Essential Functions:

• Provides counsel to the Agency regarding needs of the community; program development including personnel needs and financial needs.
• Collaboratively develops and maintains policies specific to new programs.
• Demonstrates an in-depth knowledge of, and ensures compliance with, all local, state and federal laws relating to marketing of the agency.
• Assists in direction of programs through collaboration with and delegation of responsibility to administrative and supervisory personnel.
• Partners with the Interdisciplinary Group to support safe and effective patient/family care.
• Establishes a public relations program for interpretation of the agency’s services and to foster good working relations with physicians and community agencies.
• Carries out other duties as assigned by the Governing Body