Home Healthcare Marketing Manager

PHC Home Health; Charlotte (NC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical/Dental/Vision/Life

401K with Employer Match

PTO and Paid Holidays

Excellent Team Environment

Bonus eligibility

Job summary

PHC Home Health in Charlotte, NC seeks a dynamic Home Healthcare Marketing Manager to develop and execute marketing strategies that promote home healthcare services, raise brand awareness, and drive patient acquisition in the local market. The role requires collaboration with clinical teams and active management of digital marketing campaigns, referral source relationships, and community outreach events.

A strong background in healthcare marketing and bilingualism are a plus, with a focus on

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or related field.
• 3+ years of marketing experience, preferably in healthcare or home healthcare.
• Knowledge of healthcare marketing regulations and compliance.
• Proficiency with digital marketing tools and platforms.
• Excellent communication, interpersonal, and organizational skills.
• Bi-Lingual Russian/English or Ukrainian/English is a plus.
• Ability to work independently and as part of a multidisciplinary team.
• Knowledge of the Charlotte, NC healthcare market is a plus.

Responsibilities

• Develop and implement comprehensive marketing plans tailored to the home healthcare industry.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with clinical and operational teams to create targeted marketing campaigns.
• Manage digital marketing efforts including social media, email campaigns, SEO, and online advertising.
• Build and maintain relationships with referral sources such as hospitals, physicians, and community organizations.
• Organize and participate in community outreach events, health fairs, and networking opportunities.
• Track and analyze marketing campaign performance and adjust strategies accordingly.
• Prepare regular reports on marketing activities and outcomes for senior management.

Skills

Marketing management

Digital marketing

Market research

Campaign management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

SEO

Email marketing

Social media

Analytics

Job description

We are seeking a dynamic and experienced Home Healthcare Marketing Manager to join our team in Charlotte, NC. The ideal candidate will be responsible for developing and executing marketing strategies that promote our home healthcare services, increase brand awareness, and drive patient acquisition in the local market.

Location

Charlotte, NC 28209

Key Responsibilities

• Develop and implement comprehensive marketing plans tailored to the home healthcare industry.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with clinical and operational teams to create targeted marketing campaigns.
• Manage digital marketing efforts including social media, email campaigns, SEO, and online advertising.
• Build and maintain relationships with referral sources such as hospitals, physicians, and community organizations.
• Organize and participate in community outreach events, health fairs, and networking opportunities.
• Track and analyze marketing campaign performance and adjust strategies accordingly.
• Prepare regular reports on marketing activities and outcomes for senior management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or related field.
• 3+ years of marketing experience, preferably in healthcare or home healthcare settings.
• Strong understanding of healthcare regulations and compliance related to marketing.
• Proficiency with digital marketing tools and platforms.
• Excellent communication, interpersonal, and organizational skills.
• Bi-Lingual Russian/English or Ukrainian/English is a plus
• Ability to work independently and as part of a multidisciplinary team.
• Knowledge of the Charlotte, NC healthcare market is a plus.

Benefits

• Medical/Dental/Vision/Life (EE/SP/CH)
• 401K with Employer Match
• PTO and Paid Holidays
• Excellent Team Environment
• Eligible for Bonus