Home Health & Hospice Marketer / Community Liaison

A Hug Away, Inc.; Katy (TX); On-site; USD 72,000 - 88,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Professional development

Career growth

Vehicle provided

Job summary

A Hug Away Healthcare in Katy, TX is seeking an experienced Home Health & Hospice Marketer / Community Liaison to build and maintain relationships with physicians, nurses, case managers, hospitals, SNFs, discharge planners, and other referral sources to generate qualified referrals and admissions.

The ideal candidate has an existing book of business, a proven ability to grow territories, and can hit the ground running to promote commercial-insurance home health referrals and hospice admissions

Qualifications

• Minimum 2 years of experience in home health marketing or similar healthcare marketing role.
• Home health marketing experience strongly preferred.
• Hospice marketing or liaison experience is a major plus.
• Established relationships with physicians, nurses, case managers, discharge planners, hospitals, SNFs, assisted living communities, and other healthcare referral sources.
• Existing book of business and established referral relationships strongly preferred.
• Proven ability to meet and exceed referral, admission, or sales quotas.
• Strong understanding of the home health referral and admission process.
• Knowledge of the Katy, Houston, and surrounding healthcare markets.
• Strong communication, presentation, networking, and interpersonal skills.

Responsibilities

• Develop and maintain strong relationships with referral sources to generate qualified referrals and admissions.
• Generate commercial-insurance home health referrals and admissions.
• Promote hospice referrals and admissions.
• Identify, establish, and develop new referral accounts and business opportunities.
• Leverage an existing book of business while expanding referral relationships.
• Develop and grow designated territories throughout Katy, Houston, and surrounding areas.
• Conduct regular facility and physician visits, presentations, and community outreach.
• Educate referral sources about A Hug Away Healthcare's services.
• Represent the agency at networking events, healthcare meetings, and professional organizations.
• Maintain consistent communication and follow-up with referral sources.
• Work closely with clinical and intake teams to facilitate referrals and admissions.
• Meet or exceed admission and productivity goals.
• Monitor market trends and opportunities for growth.
• Maintain records of marketing activities and admissions.

Skills

Home health marketing

Healthcare liaison

Business development

Referral sources

Relationship building

Communication

Territory growth

Job description

Location: Katy, Houston, TX & Surrounding Areas

Job Type: Full-Time

Schedule: Some weekends required

Salary: $80,000 Annual Base Salary + Performance-Based Bonuses

About A Hug Away Healthcare:

A Hug Away Healthcare, Inc. is a growing healthcare organization serving Katy, Houston, and surrounding communities. We are committed to providing compassionate, high-quality home health and hospice care while building strong relationships with patients, families, healthcare professionals, and community partners.

We are seeking an experienced and driven Home Health & Hospice Marketer / Community Liaison who understands the healthcare referral market, has established relationships with referral sources, and can help us grow our census.

Our primary focus is growing commercial-insurance home health referrals and admissions. Hospice marketing experience is a strong plus.

Position Summary:

The Home Health & Hospice Marketer / Community Liaison will develop and maintain strong relationships with physicians, nurses, case managers, hospitals, skilled nursing facilities, rehabilitation centers, assisted living communities, discharge planners, and other referral sources to generate qualified referrals and admissions.

The ideal candidate is a self-motivated healthcare marketing professional with an existing book of business, established referral relationships, and a proven ability to develop territories and consistently generate admissions.

This position is ideal for someone who can hit the ground running, leverage existing relationships, develop new referral accounts, and produce measurable results.

Key Responsibilities:

• Develop and maintain strong relationships with physicians, nurses, case managers, hospitals, SNFs, rehabilitation facilities, assisted living communities, discharge planners, and other referral sources.
• Generate qualified commercial-insurance home health referrals and admissions.
• Promote and generate appropriate hospice referrals and admissions.
• Identify, establish, and develop new referral accounts and business opportunities.
• Leverage an existing book of business while continuously expanding referral relationships.
• Develop and grow designated territories throughout Katy, Houston, and surrounding areas.
• Conduct regular facility and physician office visits, presentations, educational sessions, and community outreach.
• Educate referral sources and community partners about A Hug Away Healthcare's home health and hospice services.
• Represent the agency at networking events, healthcare meetings, community events, and professional organizations.
• Maintain consistent communication and follow-up with referral sources.
• Work closely with the clinical and intake teams to facilitate timely referral evaluation and admissions.
• Maintain strong communication and follow-up to minimize service failures and ensure referral-source satisfaction.
• Meet or exceed established admission, referral, and productivity goals.
• Monitor market trends, competitor activity, and opportunities for business growth.
• Maintain accurate records of marketing activities, referral sources, visits, contacts, and admissions.
• Submit required marketing and activity reports to agency leadership.
• Perform additional business development and community outreach duties as assigned.

Qualifications:

• Minimum of 2 years of experience in home health marketing, healthcare liaison, business development, or a similar healthcare marketing role.
• Home health marketing experience strongly preferred.
• Hospice marketing or liaison experience is a major plus.
• Established relationships with physicians, nurses, case managers, discharge planners, hospitals, SNFs, assisted living communities, and other healthcare referral sources.
• Existing book of business and established referral relationships strongly preferred.
• Proven ability to meet and exceed referral, admission, or sales quotas.
• Strong understanding of the home health referral and admission process.
• Experience generating commercial-insurance home health referrals strongly preferred.
• Understanding of the hospice industry and referral process is a plus.
• Knowledge of the Katy, Houston, and surrounding healthcare markets.
• Strong communication, presentation, networking, and interpersonal skills.
• Excellent relationship-building and customer-service skills.
• Self-motivated and able to work independently while collaborating effectively with clinical and administrative teams.
• Strong organizational and time-management skills.
• Ability to quickly develop and grow new territories.
• Professional appearance and demeanor.
• Valid driver's license and reliable transportation.

Compensation & Incentives:

• $80,000 Annual Base Salary + Performance-Based Bonuses.
• Performance-based bonuses are tied to measurable business development and admission results.
• We are looking for someone who is ready to build, grow, and produce. Your existing healthcare relationships, knowledge of the local market, and ability to generate quality referrals will be highly valued.

Benefits:

• $80,000 annual base salary.
• Performance-based bonuses.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• Professional development opportunities.
• Opportunity for career growth within a growing healthcare organization.
• Vehicle may be provided basency needs and availability.

What We're Looking For:

Home health marketing experience is our priority. Hospice experience is a significant plus.

If you already have established relationships with healthcare referral sources and can demonstrate a history of generating quality referrals and admissions, we want to hear from you.