Home Health Community Liaison

Evolve Home Health; Agoura Hills (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Evolve Home Health is seeking a Marketing Director to lead the marketing/sales team and drive growth through effective outreach to referral sources and payers. You will negotiate contracts, ensure compliant marketing practices, and guide strategic planning aligned with budget goals.

In this role, you will oversee market assessments, develop comprehensive marketing plans, and maintain strong relationships with payers and customers to position the organization as a trusted provider of home health

Qualifications

• Experience directing marketing/sales teams and initiatives.
• Strong understanding of payer landscapes and contract negotiations.
• Ability to develop and implement comprehensive marketing plans.

Responsibilities

• Directs daily marketing operations and oversees marketing/sales initiatives.
• negotiates service contracts with managed care organizations and payers.
• Ensures compliance with anti-kickback laws and accurate marketing materials.
• Assists in budgeting, planning, and resource allocation for the marketing department.
• Develops market assessments and a comprehensive marketing plan to meet volume projections.
• Builds relationships with referral sources, payers, and customers.
• Leads recruitment and supervision of the marketing/sales team.
• Shapes the organization’s market positioning and strategic planning.

Skills

Leadership

Marketing Strategy

Contract Negotiation

Relationship Building

Job description

JOB DESCRIPTION SUMMARY

Responsible for managing all aspects of organization marketing/sales including managing the members of the marketing/sales team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing/sales initiatives.
• Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
• Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
• Recruits, selects, orients, and directly manages members of the marketing/sales team.
• Builds and monitors community, customer, payer and patient perceptions of the organization as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of the organization's markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the organization. Monitors and reports cost-effectiveness of marketing efforts.