Home Care Marketer

Griswold; Kingston (Luzerne County); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Paid Holidays

Wellness Days

Volunteer Days

Auto Allowance

Cell phone stipend

Medical Insurance

Dental insurance

Vision insurance

Paid family leave

401k with match

Life Insurance

Pet Insurance

Short/Long Term Disability

Legal benefits

Flexible Spending Account

Job summary

Griswold Home Care in Kingston, PA is seeking a Home Care Marketer who thrives on building meaningful connections and expanding community reach. You will support the NEPA office, cultivating relationships with clients, families, healthcare professionals, and organizations to grow our services and impact.

The role blends digital outreach, phone outreach, and in-person events, requiring strong marketing skills, CRM familiarity, and a proactive team mindset.

Qualifications

• Degree in Marketing, Business Administration, or related field, or equivalent practical experience.
• Prior home care experience is advantageous.
• Proficiency in email, social media, content creation, and advertising.
• Familiarity with CRM tools and lead management systems.
• Excellent communication, collaboration, and proactive mindset.
• Valid driver's license and reliable transportation.

Responsibilities

• Unearth and nurture potential leads through digital platforms, phone outreach, and face-to-face interactions.
• Educate clients, families, and local communities about our services and benefits.
• Forge connections with local communities, senior centers, and healthcare facilities.
• Autonomously juggle office duties and community engagement efforts.
• Maintain meticulous referral information records.
• Collaborate with the team to streamline client intake and transitions.
• Curate and participate in community events to amplify services.

Skills

Lead generation

Relationship building

Community outreach

Marketing communications

CRM tools

Driver's license

Education

Marketing degree

Tools

CRM software

Job description

Kingston, PA

Are you ready to ignite change and make a real difference in the lives of those in need? Griswold Home Care is seeking a dynamic individual to step into the spotlight as our new Home Care Marketer. If you thrive on building meaningful connections and have a passion for empowering others, we want you to join our mission-driven team.

As our marketer, you'll be the heartbeat of our commitment to exceptional care. Supporting our NEPAoffice, you'll spearhead the cultivation of relationships with clients, families, healthcare professionals, and community organizations. Your knack for relationship-building and marketing savvy will be instrumental in expanding our services and reaching new heights of community impact.

We're seeking a trailblazer in home care advocacy, someone who can weave magic through innovative marketing strategies and forge authentic connections. If you're excited about bridging gaps and championing the cause of independence and peace of mind, we need your talents on our team.

At Griswold, we're fueled by our pledge to "live assured". What does it mean to "live assured"? It means granting people the freedom they crave and the serenity they deserve. It's a promise we confidently make, all because of individuals like YOU.

Compensation:$60,000 - $70,000 base salary, plus additional commission, cellphone stipend, and monthly auto allowance

What we expect:

• Unearth and nurture potential leads through a blend of digital platforms, phone outreach, and face-to-face interactions.
• Educate clients, families, and local communities about our services, ensuring crystal-clear comprehension of how we elevate their quality of life.
• Forge connections with local communities, senior centers, and healthcare facilities to champion our services and forge strategic partnerships.
• Autonomously juggle office-based duties and community engagement efforts with finesse.
• Maintain meticulous records of referral information.
• Collaborate seamlessly with the team to streamline client intake and transitions.
• Curate and participate in community events to amplify our services and foster invaluable connections.

What Griswold Offers You:

• Generous time-off policies, including 8 Paid Holidays, 6 Wellness Days, and 2 Volunteer Days to pay it forward, alongside vacation days that grow with tenure.
• Auto Allowance to keep you on the move.
• Cell phone stipend
• Comprehensive benefits package encompassing medical, dental, and vision insurance.
• Paid family leave
• Continuing Education & Professional Development Training to keep your skills sharp.
• 401k Retirement Plan with Employer Match to secure your future.
• Additional perks such as Life Insurance, Pet Insurance, Short and Long Term Disability insurance, Norton Lifelock, Legal benefits, & Flexible Spending Account

You'll thrive in this role if you possess:

• Preferred: Degree in Marketing, Business Administration, or related field, or equivalent practical experience.
• Prior experience in home care is advantageous.
• Proficiency in a spectrum of marketing strategies including email, social media, content creation, and advertising.
• Familiarity with CRM tools and lead management systems.
• Exceptional communication skills, a collaborative spirit, and a proactive mindset.
• A valid driver's license and reliable transportation.

About Us: Join us at Griswold Home Care and become an integral part of our commitment to empowering the communities we serve. As advocates for diversity, equity, and inclusion, we foster a work environment that champions fairness and respect.

With over 200 locations across 31 states, Griswold is one of the country’s top home care companies, providing and referring professional, compassionate Caregivers around the clock. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness or post-surgery recovery through services including companion care, home services, personal care and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. Griswold has been recognized as one of the top 500 franchises in Entrepreneur’s 2026 Franchise 500® and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visitwww.GriswoldCare.comor call 215.402.0200.

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