Hematology Brand Manager

Eli Lilly and Company; Indianapolis (IN); On-site; MXN 420,000 - 660,000; Full time

Job summary

Lilly in Mexico is seeking a Hematology Brand Manager to develop and implement brand strategies for a key product in the Mexican market, collaborating with cross-functional teams, KOLs, and LATAM/global partners to execute plans.

You will lead multi-channel campaigns, manage budgets, monitor performance, ensure regulatory compliance, and drive product impact while maintaining Spanish and English communication with stakeholders.

Qualifications

• 1+ years of marketing experience, preferably as a Brand Manager.
• Previous experience in sales or as a Sales Representative is desirable.
• Strong knowledge of strategic planning, brand positioning, market segmentation, and multi-channel campaign execution.
• Analytical skills and strategic thinking.

Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Lead and implement a multi-channel strategy to maximize product impact.
• Build strong relationships with Key Opinion Leaders (KOLs) and industry stakeholders.
• Coordinate with cross-functional teams (Sales, Commercial, Medical, etc.) to ensure alignment of tactics and strategies.
• Manage allocated budgets for marketing campaigns and commercial activities.
• Monitor product performance using key metrics and make strategic adjustments as needed.
• Ensure compliance with regulations and promotional engagement guidelines in all marketing and commercial activities.

Skills

Marketing experience

Brand management

Strategic planning

Analytical thinking

Bilingual Spanish/English

Digital tools proficiency

Tools

Teams

Excel

Word

PowerPoint

Job description

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

Hematology Brand Manager

Overview

As a Brand Manager, you will be responsible for developing and implementing brand strategies and tactics to successfully launch a key product in the Mexican market. You will work closely with cross-functional teams, Key Opinion Leaders (KOLs), and regional teams (LATAM & Global) to ensure the effective execution of business and marketing plans.

Key Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Lead and implement a multi-channel strategy to maximize product impact.
• Build strong relationships with Key Opinion Leaders (KOLs) and industry stakeholders.
• Coordinate with cross-functional teams (Sales, Commercial, Medical, etc.) to ensure alignment of tactics and strategies.
• Manage allocated budgets for marketing campaigns and commercial activities.
• Monitor product performance using key metrics and make strategic adjustments as needed.
• Ensure compliance with regulations and promotional engagement guidelines in all marketing and commercial activities.

Qualifications

• 1+ years of marketing experience, preferably as a Brand Manager (desirable).
• Previous experience in sales or as a Sales Representative (desirable).
• Strong knowledge of strategic planning, brand positioning, market segmentation, and multi-channel campaign execution.
• Analytical skills and strategic thinking.
• Excellent communication skills in Spanish and English.
• Proficiency in digital tools and software (Teams, Excel, Word, PowerPoint).

Preferred Skills & Competencies

• Experience in launching new products.
• Knowledge of the therapeutic area.
• Ability to work under pressure and navigate ambiguity.
• Strong leadership, project management, and decision-making skills.
• Innovative mindset with a willingness to take calculated risks to enhance the customer experience.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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