Helly Hansen Site Merchandise Manager, North America Workwear

kbi; Denver (CO); Hybrid; USD 82,000 - 115,000; Full time

Job summary

Kontoor Brands is seeking a Site Merchandise Manager for Helly Hansen Workwear, based in Denver. You will own the onsite shopping experience, shape product discovery, and drive revenue through thoughtful presentation and data-driven decisions.

The role blends brand storytelling with analytical rigor in a fast-paced outdoor context. You will partner with Marketing, Creative, Planning, SEO, eCom Operations, Technology and Product to deliver a best-in-class digital experience and support seasonal

Qualifications

• 5+ years of ecommerce or digital merchandising experience, preferably in apparel/workwear brands.
• Strong understanding of ecommerce KPIs (conversion, AOV, sell-through).
• Advanced Excel skills with large data sets and automation in reporting.

Responsibilities

• Own the end-to-end onsite merchandising strategy across homepage, category pages, collections and search.
• Drive revenue, conversion rate and AOV through strategic product assortment and ranking.
• Lead seasonal launches, promotions and site merchandising execution to hit commercial goals.
• Develop and automate merchandising reporting, dashboards and performance tracking.

Skills

Advanced Excel

Data analysis

Cross-functional collaboration

Tools

Magento

Shopify

Salesforce Commerce Cloud

Google Analytics

Adobe Analytics

Job description

Who We Are:

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

Site Merchandise Manager, NA Helly Hansen Workwear

Job Summary

We’re looking for a Site Merchandiser to own the onsite shopping experience for our Helly Hansen Workwear ecommerce channel. You’ll be responsible for driving product discovery, conversion, and revenue through thoughtful assortment presentation, data-driven decision making, and cross-functional collaboration. This role is ideal for someone who blends analytical rigor with a strong eye for brand storytelling in an outdoor context.

Responsibilities

• Own the end-to-end onsite merchandising strategy across the customer journey, including homepage, category pages, collections, search, product merchandising and campaigns.
• Drive revenue, conversion rate and average order value by optimizing product assortment, ranking, navigation, personalization and merchandising strategies.
• Lead seasonal launches, new product introductions, promotional events, and site merchandising execution to support commercial goals.
• Analyze site, product, customer and merchandising performance to identify trends, risks and opportunities – translating insights into prioritized recommendations and measurable business improvements.
• Develop, maintain and automate merchandising reporting, dashboards and performance tracking to support weekly, seasonal and strategic business decisions.
• Ensure site accuracy and operational excellence by managing product data, pricing, inventory visibility, categorization, promotional setup/execution and overall site quality.
• Partner cross-functionally with Marketing, Creative, Planning, SEO, eCom Operations, Technology and Product teams to deliver a best-in-class digital customer experience.
• Continuously improve the digital shopping experience by testing merchandising strategies, monitoring customer feedback and competitive trends, and implementing best practices that strengthen brand storytelling and commercial performance.

Leadership

• Leads cross-functional initiatives by setting the onsite merchandising strategy, driving execution across teams, and influencing business decisions through data-driven insights. Operates with a high degree of ownership, prioritizing initiatives and ensuring alignment across Marketing, Planning, Creative, Technology, and Operations.

Requirements

• 5+ years of eCommerce or digital merchandising experience, preferably in apparel, footwear, outdoor or workwear brands
• Advanced Excel skills, including pivot tables, lookup formulas (XLOOKUP / VLOOKUP), data cleaning, and reporting automation with large data sets. Candidates should be comfortable completing practical Excel assessment as part of the interview process.
• Strong understanding of ecommerce KPIs (conversion rate, AOV, sell-through, inventory health)
• Experience merchandising large product catalogs / data sets and seasonal assortments
• Familiarity with CMS and ecommerce platforms (Magento, Shopify, Salesforce Commerce Cloud, or similar)
• Experience working with analytics tools (Google Analytics, Adobe Analytics, or equivalent)
• Highly organized, detail-oriented, and comfortable managing multiple priorities
• Strong communication skills and ability to influence cross-functional partners
• Self-starter who takes initiative and works well in a fast-paced, and high-performance environment
• Demonstrate a proactive, forward-thinking approach to drive continuous business improvement
• Thrives in ambiguous environments and actively seeks out unanswered questions in the data
• Passion for outdoor products and customer experiences a plus
• Experience with AI-driven product recommendation, search and merchandising tools (Constructor.io, Bloomreach, etc)

Location: Denver, CO (hybrid, in-office ~3 days per week)

Compensation: base compensation range of $82,000 - $115,000 based in Denver, Colorado.

Leadership Competencies Expected for this Role:

Emerging Leader

Global Agility – Open to diverse views, adapts to new ways of working

Purposeful Integrity – Demonstrates ethical behavior, follows through on commitments

Strategic Foresight – Understands team goals, asks strategic questions

Customer Centric Innovation – Suggests improvements from customer feedback, tries new methods

Urgency for Impact – Act quickly and take ownership of outcomes

Bold Accountability – Own your work and deliver consistently strong results

Empowered Collaboration – Share ideas, listens well, collaborates with peers

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.