Helly Hansen Site Merchandise Manager, North America Workwear

Kontoor Brands, Inc.; Denver (CO); Hybride; USD 82 000 - 115 000; Plein temps

Avantages offerts par ce poste

Four weeks Paid Parental Leave

Flexible Fridays

Tuition Reimbursement

Résumé du poste

Kontoor Brands, Inc. is seeking a Site Merchandiser to own the Helly Hansen Workwear ecommerce onsite experience in Denver. You will lead product discovery, optimize assortment, and drive revenue through data‑driven decisions and brand storytelling.

The role requires 5+ years in ecommerce merchandising, strong Excel and CMS/analytics experience, and a collaborative, fast‑paced mindset in a hybrid Denver setup.

Qualifications

• 5+ years of ecommerce or digital merchandising experience, preferably in apparel/workwear.
• Advanced Excel skills and data reporting automation are required.
• Experience with CMS/ecommerce platforms and analytics tools.

Responsabilités

• Own end‑to‑end onsite merchandising strategy across the customer journey.
• Drive revenue, conversion, and AOV by optimizing product assortment and navigation.
• Lead seasonal launches, promotions, and site merchandising execution.
• Analyze site and merchandising performance to identify trends and opportunities.
• Develop and automate merchandising reporting and insights for decisions.
• Ensure data accuracy and site quality in pricing, inventory, and categorization.
• Collaborate with Marketing, Planning, SEO, Tech and Product teams to enhance the digital experience.

Connaissances

Onsite merchandising

Data-driven decisions

Cross-functional collaboration

Brand storytelling

Strong communication

Outils

Magento

Shopify

Salesforce Commerce Cloud

Google Analytics

Adobe Analytics

Description du poste

Who We Are

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose‑led organization focused on leveraging its global platform, strategic sourcing model and best‑in‑class supply chain to drive brand growth and deliver long‑term value for its stakeholders.

Job Posting: Site Merchandise Manager, NA Helly Hansen Workwear

Job Summary

We’re looking for a Site Merchandiser to own the onsite shopping experience for our Helly Hansen Workwear ecommerce channel. You’ll be responsible for driving product discovery, conversion, and revenue through thoughtful assortment presentation, data‑driven decision making, and cross‑functional collaboration. This role is ideal for someone who blends analytical rigor with a strong eye for brand storytelling in an outdoor context.

Responsibilities

• Own the end‑to‑end onsite merchandising strategy across the customer journey, including homepage, category pages, collections, search, product merchandising and campaigns.
• Drive revenue, conversion rate and average order value by optimizing product assortment, ranking, navigation, personalization and merchandising strategies.
• Lead seasonal launches, new product introductions, promotional events, and site merchandising execution to support commercial goals.
• Analyze site, product, customer and merchandising performance to identify trends, risks and opportunities – translating insights into prioritized recommendations and measurable business improvements.
• Develop, maintain and automate merchandising reporting, dashboards and performance tracking to support weekly, seasonal and strategic business decisions.
• Ensure site accuracy and operational excellence by managing product data, pricing, inventory visibility, categorization, promotional setup/execution and overall site quality.
• Partner cross‑functionally with Marketing, Creative, Planning, SEO, eCom Operations, Technology and Product teams to deliver a best‑in‑class digital customer experience.
• Continuously improve the digital shopping experience by testing merchandising strategies, monitoring customer feedback and competitive trends, and implementing best practices that strengthen brand storytelling and commercial performance.

Leadership

• Leads cross‑functional initiatives by setting the onsite merchandising strategy, driving execution across teams, and influencing business decisions through data‑driven insights.
• Operates with a high degree of ownership, prioritizing initiatives and ensuring alignment across Marketing, Planning, Creative, Technology, and Operations.

Requirements

• 5+ years of eCommerce or digital merchandising experience, preferably in apparel, footwear, outdoor or workwear brands.
• Advanced Excel skills, including pivot tables, lookup formulas (XLOOKUP / VLOOKUP), data cleaning, and reporting automation with large data sets. Candidates should be comfortable completing practical Excel assessment as part of the interview process.
• Strong understanding of ecommerce KPIs (conversion rate, AOV, sell‑through, inventory health).
• Experience merchandising large product catalogs / data sets and seasonal assortments.
• Familiarity with CMS and ecommerce platforms (Magento, Shopify, Salesforce Commerce Cloud, or similar).
• Experience working with analytics tools (Google Analytics, Adobe Analytics, or equivalent).
• Highly organized, detail‑oriented, and comfortable managing multiple priorities.
• Strong communication skills and ability to influence cross‑functional partners.
• Self‑starter who takes initiative and works well in a fast‑paced, and high‑performance environment.
• Demonstrate a proactive, forward‑thinking approach to drive continuous business improvement.
• Thrives in ambiguous environments and actively seeks out unanswered questions in the data.
• Passion for outdoor products and customer experiences a plus.
• Experience with AI‑driven product recommendation, search and merchandising tools (Constructor.io, Bloomreach, etc).

Location

Denver, CO (hybrid, in‑office ~3 days per week)

Compensation

Base compensation range of $82,000 - $115,000 based in Denver, Colorado.

Leadership Competencies Expected for this Role

• Emerging Leader Global Agility – Open to diverse views, adapts to new ways of working.
• Purposeful Integrity – Demonstrates ethical behavior, follows through on commitments.
• Strategic Foresight – Understands team goals, asks strategic questions.
• Customer Centric Innovation – Suggests improvements from customer feedback, tries new methods.
• Urgency for Impact – Act quickly and take ownership of outcomes.
• Bold Accountability – Own your work and deliver consistently strong results.
• Empowered Collaboration – Share ideas, listens well, collaborates with peers.

Why Kontoor Brands?

We offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products. When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel.

• Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents.
• Flexible Fridays.
• Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high‑performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.

Kontoor Brands, Inc.

Kontoor Brands is a lifestyle apparel company with a strong established global footprint. We operate in more than 50 countries, with corporate offices in the United States, Europe and Asia, as well as internal manufacturing facilities located in the Western Hemisphere. This is an exciting time to be a part of Kontoor Brands globally, as we are focused on leveraging our global platform to drive brand growth and are committed to further geographic expansion.

Diversity Vision Statement

• Kontoor Brands is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business.
• The continued success and growth of Kontoor Brands is enhanced through initiatives that promote diversity throughout Kontoor Brands around the world.
• Kontoor Brands is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled.
• Kontoor Brands is committed to providing equal opportunities in employment, and treating our Kontoor Brands associates and Kontoor Brands applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.