Healthcare Outreach Liaison

iaedp; Bethesda (MD); On-site; USD 100,000 - 115,000; Full time

Job summary

ERC Pathlight is hiring a Professional Relations Liaison to drive referral growth across a designated territory and partner with clinicians to expand access to eating disorder and mood/anxiety treatments. The role includes program education, CRM management, and event planning in a metrics-driven environment.

The candidate should have a bachelor’s degree in counseling/mental health or marketing and at least 2 years of outreach and 2 years of medical/behavioral sales experience, with Maryland

Qualifications

• Bachelor's degree in counseling/mental health, marketing, or related field.
• 2+ years medical/behavioral outreach experience.
• 2+ years of medical/behavioral sales experience preferred.

Responsibilities

• Provide program education and develop referral relationships with clinicians.
• Maintain full territory management and drive quarterly census goals.
• Organize outreach events and trainings to raise ERC Pathlight visibility.
• Manage CRM data, market information, and follow-up with referral sources.

Skills

Outreach experience

Sales experience

Education

Bachelor's degree in Counseling/Mental health or Marketing

Job description

Job Description

Who We Are

At ERC Pathlight, we're on a mission to change lives—and we're looking for people who feel called to do the same.

As one of the nation's leading treatment providers for eating disorders and mood, anxiety, and trauma-related conditions, we bring innovative, evidence-based, and deeply compassionate care to patients across the country. With multiple locations nationwide and extensive virtual programming, we meet patients exactly where they are and help them move toward lasting recovery.

Founded in 2008 by renowned psychiatrists and psychologists, ERC Pathlight now supports more than 6,000 patients each year. And as the need for world-class mental health care continues to rise, our commitment is stronger than ever: to expand access, elevate the standard of care, and empower every patient to rebuild their life with dignity and hope.

Why Join Us

When you join ERC Pathlight, you become part of a team that shows up every day to make a real difference. You'll work alongside passionate clinicians, dedicated support staff, and mission-driven leaders who believe in collaboration, growth, and doing the right thing—always.

Here, your work matters. Your ideas matter. You matter.

If you're energized by purpose, motivated by impact, and ready to help transform the future of mental health treatment, you belong here.

Come build hope. Come save lives. Come grow with us.

Location Requirement

Candidates must reside in Washington DC, Maryland, or Virginia, with preference given to those located within the DC Metro area and in close proximity to the Bethesda facility.

Sales & Territory Ownership

This position offers full ownership of a designated territory and is responsible for driving referral growth in support of center census goals. The successful candidate will be comfortable working in a metrics‑driven environment, identifying opportunities for market growth, executing territory strategies, and achieving performance objectives. This role is eligible for a bonus incentive plan based on territory results and goal attainment.

What You'll Be Doing

The Professional Relations Liaison (PRL) provides program education and develops relationships with referring providers, becoming a resource to the referral sources for the patients struggling with eating disorders and mood & anxiety disorders. The PRL has full territory management responsibility for all duties to meet quarterly goals in support of the center's census budget.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Outreach to Professionals - Provides program education. Develops referral relationships with clinical professionals for both eating disorder and mood & anxiety. Works with both Medical/Surgical Hospitals and Behavioral Health hospitals in providing resources and identifying appropriate patients to refer. Develops relationships with medical centers, physicians and integrated delivery networks for program education and referral development, as well as large therapy groups and private practices. The PRL is accountable to budget and census needs when within a certain geography of a brick-and-mortar ERC or Pathlight facility. Responsible to accomplish metric measurements regarding activities and census fulfillment. The PRL analyzes market trends and needs and adjusts strategy accordingly.
• Events Planning and Hosting – Organizes and facilitates outreach symposiums and trainings to ensure that ERC/Pathlight is visible in the community. Works with Director in identifying opportunities and appropriate speakers and topics.
• CRM Input & Management – Manages CRM efficiently and timely, including development of correct market and referral information and follow up.
• Internal meetings and duties – Provides update on competitor activity in market. Promotes positive rapport with clinical leadership throughout the system. Provides input for internal marketing team initiatives. Demonstrates deep expertise with services provided and modalities of care. Serveson ad hoc committees such as marketing, conference, communication committees.

Education Requirements

• Bachelor's degree in counseling/Mental health; Marketing or related field, communications, public relations, marketing, business. (REQUIRED)

Preferred Licensure

• Clinical designation (LCSW, LCP, Dietitian, etc.)

Knowledge, Skills and Abilities

• 2+ years medical or behavioral health outreach experience - (REQUIRED)
• 2+ years of medical/behavioral sales (preferred)

Bonus Incentive

This role is eligible for a bonus incentive plan

The compensation range for this position is based upon candidate experience and market expectations.

Maryland Pay Range

$100,000—$115,000 USD

What We Offer

At ERC Pathlight, caring for people is our mission and that begins with caring for our own team. Your well-being matters, and our benefit program is designed to support every part of your life.

We offer competitive compensation; comprehensive medical, dental, and vision coverage; generous Paid Time Off; Parental Leave benefits; Retirement benefits; and tuition reimbursement to help you continue growing in your career.

We also recognize that mental health is part of every person's experience. That's why we strive to create a workplace where you feel supported, seen, and encouraged—personally, professionally, and at home.

When you thrive, you can do your best work. And your best work changes lives.