Healthcare Marketing & Campaigns Specialist

Brown University Health; Providence (RI); On-site; USD 68,000 - 112,000; Full time

Job summary

Brown University Health is seeking a Marketing Manager to support internal and external positioning through market research, planning, and multi-channel campaigns across digital, print, email, social media, and paid channels. You will evaluate effectiveness and ensure alignment with brand and regulatory requirements.

The role emphasizes collaboration with cross-functional teams and affiliates, driving integrated marketing plans and execution, and reporting on performance and outcomes.

Qualifications

• Bachelor’s degree in marketing, communications, or related field required.
• Knowledge of marketing principles, tools, and techniques with proven track record in developing effective marketing plans.
• Experience in market research, multi-channel marketing campaign development and execution.

Responsibilities

• Coordinate and implement market research to determine customer needs for services and programs.
• Develop and implement marketing plans for assigned affiliates and service lines.
• Define campaign objectives, messages, audiences, metrics and timelines.
• Coordinate end-to-end campaign execution across digital, print, email, social, paid media and events.
• Monitor performance, analyze data, and optimize campaigns.

Skills

Market research

Campaign management

Integrated marketing

Multi-channel marketing

Strategic planning

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft 365

Google Analytics

Google Data Studio

SEO

Email marketing tools

Job description

Brown University Health is seeking a Marketing Manager to support internal and external positioning through market research, planning, and multi-channel campaigns across digital, print, email, social media, and paid channels. You will evaluate effectiveness and ensure alignment with brand and regulatory requirements.

The role emphasizes collaboration with cross-functional teams and affiliates, driving integrated marketing plans and execution, and reporting on performance and outcomes.