Healthcare Brand Manager & Growth Marketer

Epic Health System Llc; Southfield (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Paid time off

Paid holidays

Professional development

EAP

Career advancement opportunities

Job summary

EPIC Health is seeking a versatile Marketing Generalist/Brand Manager to support brands, service lines, and locations. This role spans brand support, content development, digital marketing, campaigns, community outreach, and performance reporting.

You will partner with operations, clinical leaders, and external partners to translate priorities into practical marketing initiatives that strengthen awareness, patient engagement, and organizational growth.

Qualifications

• Bachelor's degree in marketing, communications, business, health administration or related field, or equivalent experience.
• 2+ years in marketing, brand marketing, or digital marketing with multi-channel execution.
• Experience coordinating initiatives across multiple channels and teams.
• Familiarity with websites, SEO, social media, email, and paid media.

Responsibilities

• Serve as the day-to-day marketing partner for assigned brands, locations, and service lines.
• Develop audience understanding, goals, priorities, and competitive insights for brands.
• Maintain consistent brand messaging, visuals, and voice across channels.
• Plan and execute campaigns across digital, social, email, web, and print.
• Coordinate resources, vendors, and internal partners to deliver on time.

Skills

Brand marketing

Digital marketing

Content development

Project management

Stakeholder collaboration

Communication skills

Healthcare marketing

Education

Bachelor's degree in Marketing, Communications, Business, Health Administration, Public Health, Healthcare Administration, or related field

Tools

CRM

Marketing automation

CMS

Analytics

Digital advertising platforms

Job description

EPIC Health is seeking a versatile Marketing Generalist/Brand Manager to support brands, service lines, and locations. This role spans brand support, content development, digital marketing, campaigns, community outreach, and performance reporting.

You will partner with operations, clinical leaders, and external partners to translate priorities into practical marketing initiatives that strengthen awareness, patient engagement, and organizational growth.