Health Benefits Sales Manager

associatedbank; Green Bay (WI); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

401(k) and Pension

Volunteer time off

Colleague Resource Groups

Professional development opportunities

Well-being programs and incentives

Parental leave

Employee stock purchase plan

Military benefits

Personal banking benefits

Job summary

Associated Bank is seeking a Health Benefits Sales Manager to lead a national sales team focused on HSA and health benefits solutions. You will build a high-performing sales culture, develop effective processes, and partner across the organization to achieve growth and profitability.

Responsibilities include coaching, training, pricing oversight, and collaboration with data partners to optimize forecasting and reporting.

Qualifications

• Bachelor's Degree in Business required.
• 6-8 years building sales culture and processes.
• 4-6 years leading sales development teams.
• 2-4 years of B2B sales experience.
• Life & Health Insurance License within 3 months of hire.
• HSAe certification within 3 months of hire.
• CFC certification within 3 months of hire.
• Reliable transportation to perform duties.

Responsibilities

• Lead and coach Health Benefits sales team to hit new business and cross-sell goals.
• Develop and implement sales processes, discipline, and metrics.
• Build partnerships with internal and external stakeholders to drive growth.
• Oversee training, development, and certification programs for team members.
• Set pricing strategies and manage profitability with approved exceptions.
• Collaborate with analytics teams to optimize sales tracking and forecasting.
• Recruit, hire, and retain top sales talent.

Skills

Sales leadership

Coaching

Pricing strategy

Sales analytics

Team development

B2B sales

Benefits knowledge

Education

Bachelor's in Business

Life & Health Insurance License

HSAe certification

CFC certification

Job description

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

The Health Benefits Sales Manager leads a national sales team focused on driving new business growth and expanding client relationships within Health Savings Accounts (HSA) and health benefits solutions. This role is responsible for building a high-performing sales culture, developing effective sales processes, and partnering across the organization to achieve growth and profitability goals. The position also plays a key role in coaching, talent development, and strengthening relationships with strategic partners.

Key Accountabilities

• Lead and coach the Health Benefits sales team to achieve new business and cross-sell goals through a consultative sales approach.
• Develop and implement sales processes, disciplines, and performance metrics to drive consistent sales execution and results.
• Build and maintain strong partnerships with internal banking teams and external centers of influence to support business growth.
• Oversee sales training, professional development, and certification programs for team members.
• Establish performance goals, incentive strategies, and sales scorecards that drive motivation and revenue growth.
• Provide leadership on pricing strategies and profitability initiatives, including review and approval of pricing exceptions within authority limits.
• Collaborate with data and analytics partners to optimize sales tracking, benchmarking, forecasting, and reporting.
• Recruit, hire, develop, and retain top sales talent while fostering a positive and collaborative team environment.

Education & Experience

Required

• Bachelor's Degree in Business.
• 6-8 years of experience fostering a strong sales culture and developing and implementing sales processes and programs, preferably within benefits insurance, HSA, or third-party administration environments.
• 4-6 years of experience leading sales development teams responsible for achieving sales goals, coaching, and team motivation.
• 2-4 years of direct business-to-business sales experience.
• Life & Health Insurance License within 3 months of hire.
• HSAe certification through ECFC within 3 months of hire.
• CFC certification through ECFC within 3 months of hire.
• Reliable transportation and the ability to lawfully drive, if applicable.

Preferred

• 2-4 years of employee benefits insurance, HSA, and/or third-party administrator (TPA) sales experience.

This is an opportunity to lead and shape a national sales organization while driving meaningful business growth. You'll work closely with cross-functional partners, influence sales strategy, and help develop a high-performing team focused on delivering exceptional client outcomes. Your leadership will have a direct impact on revenue growth, talent development, and long-term business success.

We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience.

Benefits

• Retirement savings including both 401(k) and Pension plans.
• Paid time off to volunteer in your community.
• Opportunities to connect with others through our diversity-focused Colleague Resource Groups.
• Competitive salaries with professional development and advancement opportunities.
• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.
• Personal banking, loan, investment and insurance benefits.

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest.

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Artificial Intelligence Statement

To support our recruiting process, we may use artificial intelligence ("AI") or automated technologies to collect, organize, sort, and analyze information submitted by applicants. These tools may assist our Talent Acquisition professionals in identifying applicants who appear to satisfy the minimum qualifications for a position. AI is not used to make employment decisions on behalf of Associated Bank. No applicant will be selected or rejected solely based on the output of an AI tool. Hiring decisions are made by Associated Bank personnel who revi