Head of US Marketing

Scope Group; United States; A distancia; USD 180.000 - 220.000; Jornada completa

Descripción de la vacante

Scope Health Inc. is seeking a Head of US Marketing to lead marketing for the US business, reporting to the Chief Commercial Officer, owning the US marketing strategy and integrated brand planning for OPTASE, Eyetamins and Optase Life.

The role guides omnichannel campaigns across the eyecare professional channel, OTC, Amazon, and Scope.com, building a remote US marketing team and partnering with Sales, Medical, and senior leadership to drive growth and national retail expansion.

Formación

• Bachelor’s degree in Marketing, Business, Life Sciences or related field.
• Postgraduate qualification desirable; significant relevant experience may count as equivalent.

Responsabilidades

• Lead US marketing strategy and integrated brand planning for Scope’s US portfolio.
• Own Amazon marketing, content, search and retail media, and commercial understanding of the channel.
• Build consumer and professional demand through content, digital, social, print, events, CRM and customer-facing programmes.
• Support growth of Scope’s national retail footprint with marketing, content and in-store activation.
• Lead US new product launch campaigns through the GTM process and partner with Medical on engagement.
• Lead, develop and grow a remote US marketing team and set standards for planning, quality and delivery.

Conocimientos

Omnichannel marketing

Remote leadership

Leadership

Strategic thinking

Analytical skills

Budget management

Regulatory awareness

Communication skills

Travel flexibility

Educación

Bachelor's degree in Marketing/Business/Life Sciences

Postgraduate qualification desirable

Descripción del empleo

We are Hiring!

We have an exciting new opportunity at Scope Health Inc for a Head of US Marketing to join our US team!

We are looking for people who can connect their own personal vision and values into some of what we do at Scope.

Our vision as a company is to become a leading force in Eyecare, with people at our core.

Head of US Marketing

The Head of US Marketing leads marketing for Scope’s US business. Reporting to the Chief Commercial Officer, this role owns the US marketing strategy and leads integrated brand planning for our US portfolio, including OPTASE, Eyetamins and Optase Life, driving growth across the eyecare professional channel, OTC retail, and Amazon.

This is a market leadership role with real scope. The Head of US Marketing focus is on winning in the US: building the brands with consumers and eyecare professionals, supporting a rapidly expanding national retail footprint, and leading a remote US marketing team. You will work in close partnership with US Sales, Commercial and Medical, and contribute to the commercial strategy for the market alongside senior leadership.

It is a role for someone who wants the breadth and pace of a growing, privately owned business, and who is energised by building a brand and a team in a market with significant headroom.

This is a remote role based in the United States, with travel as required.

Key Responsibilities

US Marketing Strategy & Brand Planning

• Own the US marketing strategy and lead integrated brand planning for the US portfolio.
• Translate global brand and innovation direction into US positioning, campaigns and activation that reflect how the US market buys.
• Set clear priorities across brands and channels, and hold the plan to measurable commercial outcomes.

Omnichannel Marketing Leadership

• Lead marketing across the eyecare professional (HCP) channel, OTC retail, Amazon, and Optase.com supporting.
• Own Amazon marketing — content, search and retail media — and the commercial understanding of how the channel performs.
• Build consumer and professional demand through content, digital, social, print, events, CRM and customer-facing programmes.

Retail Growth Support

• Support the growth of Scope’s national retail footprint with the marketing, content and in-store activation that major national accounts require.
• Partner with Sales and Commercial on customer plans, sell-in stories and promotional activity.

Go-To-Market & Launch Execution

• lead US new product launch campaigns through the GTM process
• Deliver launch plans for internal sales teams, HCP, retail and consumer campaigns.
• Partner with Medical on eyecare professional and KOL engagement.

Team Leadership

• Lead, develop and grow a remote US marketing team, setting clear standards for planning, quality and delivery.
• Build capability across the team and create the conditions for people to do their best work at distance.

Commercial Ownership & Performance

• Own the US marketing budget and allocate investment against the biggest growth opportunities.
• Measure, analyse and report marketing performance, and act on what the data shows.
• Represent Scope credibly with customers, eyecare professionals, KOLs and partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences or a related field required.
• A postgraduate qualification is desirable. Significant relevant industry experience may be considered as an equivalent.

Knowledge & Skills

Omnichannel Marketing Expertise

• Proven experience leading marketing across OTC retail, the HCP or professional channel, and Amazon. Experience across all three is essential.
• Lead Amazon marketing, including content, search and retail media, with a clear understanding of how the channel works commercially.
• Experience owning a brand.com or D2C e-commerce channel is an advantage.

Remote Leadership & Team Building

• Demonstrated success leading a geographically dispersed, fully remote team — setting standards, building performance and developing people at distance.
• A strong track record of building teams and developing talent.

Category & Market Experience

• Substantial experience marketing OTC or consumer health brands to both consumers and healthcare professionals is essential.
• Eyecare, ophthalmology or optical experience is an advantage, but not required.
• Experience with smaller, high-growth brands and with US national retail accounts is highly valued.

Leadership & Strategic Capability

• 10+ years’ marketing experience, including significant time leading multi-disciplinary marketing teams.
• Able to set direction and contribute a clear point of view to commercial strategy alongside senior leadership, not only to execute against it.
• Strong planning discipline — anticipates, plans ahead and flags risk early rather than managing reactively.
• A leadership style that fits Scope’s culture and leadership behaviours.

Commercial & Analytical Rigour

• Proven ability to own and manage a marketing budget.
• Strong analytical capability, translating performance data and market insight into decisions and action.
• High attention to detail and a consistently high standard of output.

Regulated Category Experience

• Comfortable operating in a regulated category, where claims are substantiated and campaigns are reviewed through Medical and Regulatory.

Communication & Stakeholder Management

• Excellent written and verbal communication skills, and a confident presenter who tailors the message to the audience.
• Highly effective at building relationships and influencing across functions and with external partners.

Flexibility & Travel

• Willingness to travel regularly, primarily within the US for customer meetings, sales meetings and congresses, with some international travel as required.
• Ideally based in a metro area with a major hub airport to facilitate efficient travel.
• Applicants must be authorised to work in the United States.

The expected base salary range for this role is $180,000 to $220,000. Actual placement depends on relevant experience and qualifications. Scope offers

Scope provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.