Head of Social

Gondola; New York (NY); Hybrid; USD 171,000 - 214,000; Full time

Job summary

FanDuel seeks a Head of Social Media in New York, NY to lead the social media strategy, manage a talented team, and quantify engagement through performance KPIs. The ideal candidate has over 12 years of experience in social media and a proven track record in building teams and driving business outcomes. The role offers a hybrid work arrangement with a salary range of $171,000 to $214,000 per year.

Qualifications

• 12+ years of experience in social media, digital content, or growth marketing.
• Proven track record building and leading high-performing social or content teams.
• Deep understanding of sports, fandom, and real-time content dynamics.

Responsibilities

• Set the strategy for FanDuel's presence across social platforms.
• Manage a team of social media experts and content producers.
• Define and own KPIs to measure growth and engagement.

Skills

Social media strategy

Team management

Cross-functional collaboration

Data-driven decision making

Creative content development

Understanding of sports and fandom

Job description

# Head of Social## •### @FanDuelPosted on 4/28/2026•Full-time## Job Description**THE POSITION**Our roster has an opening with your name on itFanDuel is looking for a Head of Social Media to lead our social strategy, content, and platform presence across all channels. This role will sit within the Marketing organization and own how FanDuel shows up in sports and culture, driving both brand relevance and measurable business impact.This role will oversee a best-in-class content engine, define performance KPIs, and partner closely with teams across Brand, Acquisition, Retention, Product, Commercial and PR to connect social engagement to the full customer journey.This is an opportunity to shape how millions of fans experience FanDuel every day while building a high-performing team and driving growth through social channels.In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.**THE GAME PLAN**Everyone on our team has a part to play* Set the strategy for how FanDuel shows up across all key social platforms.* Manage and develop a team of social media experts, channel owners, and content producers who oversee the execution of the social content strategy to build fandom, support FanDuel commercial and campaign initiatives , and elevate the FanDuel brand.* Establish a clear, distinctive voice that earns attention in sports and ~~internet~~ culture* Act as liaison and drive support across all channel and go-to-market leadership teams* Define and own a clear set of KPIs to measure growth, engagement, and business impact across social that supports broader marketing strategy* Lead an always-on content operation spanning real-time moments, tentpoles, and original programming* Drive customers to advocacy through engagement, leaning especially into community-based channels (e.g. Discord)* Partner with Customer Service center of excellence to evolve ways of working and optimize back-end tech stack* Push the boundaries of format: short-form video, live, creator-led content* Define success through both cultural relevance and business performance with a culture of speed, accountability, and experimentation* Ensure social amplifies key priorities across multiple business units and brands.**THE STATS**What we're looking for in our next teammate* *12+ years of experience in social media, digital content, or growth marketing** *Proven track record building and leading high-performing social or content teams** *Deep understanding of sports, fandom, and real-time content dynamics** *Strong creative instincts paired with a data-driven mindset** *Experience working cross-functionally to drive measurable business outcomes** *Strong leadership presence with the ability to influence senior stakeholders*LocationHybridNew York, New YorkPay$171,000 - $214,000/yr