Head of Retail Vans

Aldo Group International AG; Indiana (PA); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

On-site gym

50% discount on all VF brands

Complimentary hot drinks in break-out areas

Job summary

Aldo Group International AG is seeking a Head of Retail to drive retail revenue and profitability across EMEA. This position requires a minimum of 10 years in retail leadership and a strong background in global consumer or fashion brands.

The Head of Retail will define and deliver a clear retail strategy and ensure a top-tier customer experience, leading initiatives that align with the brand's vision and financial goals.

This role offers a dynamic work environment with a focus on inclusion, diversity, and personal development within the organization.

Qualifications

• 10+ years of retail leadership experience.
• Background in global consumer, lifestyle or fashion brands.
• Exceptional collaboration and influencing capabilities.
• Experience in retail network expansion and portfolio optimization.
• Fluency in English; additional languages are an advantage.

Responsibilities

• Deliver retail revenue and profitability for the brand.
• Define retail goals aligned with brand strategies.
• Lead go-to-market processes and seasonal execution.
• Own the customer experience aligned with brand strategy.
• Oversee the full store lifecycle and investment decisions.

Skills

Retail leadership experience

Collaboration and influencing

Commercial results delivery

Retail network expansion

Fluency in English

Job description

2. Your ROLE with us

VANS is looking for an exceptional Head of Retail to join our team based in Stabio, Switzerland.

Let’s Talk about the Role

The Head of Retail is accountable for delivering retail revenue and profitability for the brand across EMEA, translating the brand strategy into commercially impactful consumer‑led retail execution.

The role sits within the retail organisation embedded in the brand and owns the end‑to‑end retail commercial plan, ensuring that every in‑store experience is aligned to brand intent, drives conversion and delivers against financial targets.

How You Will Make a Difference

You will achieve this by:

Retail Commercial Ownership

• Partner with key members of the Vans LT to define retail LRP goals aligned with GM and VP Retail.
• Deliver retail revenue, margin and contribution targets for the brand.
• Translate brand and financial goals into a clear retail trading plan in partnership with functions (Planning, Merch & Brand), and ensure these are reflected in the financial plan and forecast.
• Lead the Retail SOE to make in‑season trading decisions to maximise performance for full price and outlet including agile inventory decisions.

Go to Market & Seasonal Execution

• Lead the retail go‑to‑market process, ensuring alignment with store concept and tiering.
• Own the retail commercial calendar anchored in key consumer moments e.g. seasonal peaks, campaigns and local trading moments, defining seasonal priorities, product focus and storytelling in stores.
• Lead the definition of store tiering (based on consistent logic across brands) in partnership with planning and store operations aligned with brand intent.

Customer Experience

• Own the end‑to‑end store customer experience aligned with brand strategy.
• Elevate service models aligned to key commercial moments and product stories.
• Ensure strong brand expression through VM quality, store environment and storytelling excellence.
• Maintain regular field presence, including joint store visits with District Managers, to observe execution, coach leadership behaviours and stay connected to store reality.

Fleet Strategy

• Partner with the brand team to define and develop store concepts aligned to the role of O&O retail in the marketplace; define the role of each store within the marketplace aligned to the tiering model.
• Partner with Finance, Real Estate and field leaders to drive investment decisions and support lease negotiations.
• Oversee the full store lifecycle (openings, closures, relocations) aligned with the brand’s distribution strategy.

Skills for Success

• 10+ years of retail leadership experience ideally within global organizations. Background in global consumer, lifestyle or fashion brands with complex and fast‑paced retail environments.
• Exceptional collaboration and influencing capabilities, with proven experience engaging and aligning senior stakeholders across Brand, Planning, Marketing, Merchandising, Finance and Digital.
• Demonstrated ability to deliver commercial results while balancing brand equity, consumer experience and financial performance.
• Experience in retail network expansion, portfolio optimisation and the development of innovative store concepts.
• Fluency in English; additional European languages are considered an advantage.

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals together. This is our calling. Learn more at vfc.com

What’s in it For You

• A supportive feedback‑based culture where respect and integrity guide us in what we do.
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.
• Be part of an iconic lifestyle brand in a multi‑brand, multi‑country organisation.
• On‑site gym offering health and well‑being initiatives.
• A discount card with 50% off all VF brands.
• Break‑out areas offering complimentary hot drinks.

Free to Be, Inclusion & Diversity

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

If you likewhat you have read and want to join our teamthen we would like to hear from you!