Head of Regional Development- Live Events

XL Event Lab; United States; Hybrid; USD 60,000 - 68,000; Full time

Job summary

XL Event Lab is seeking a Head of Regional Development to lead live events across Florida. This hands-on role blends venue partnerships, event operations and regional leadership, with remote work initially and a transition to hybrid as the region grows.

You’ll identify, secure and contract venues, oversee delivery of touring events, recruit a local team and build strong relationships with venue owners and managers. Travel across Florida is required, with occasional travel beyond the state.

Responsibilities

• Identify, evaluate and secure suitable venues across Florida.
• Lead venue procurement from initial research through to signed agreement.
• Build long‑term relationships with venue owners and managers.
• Negotiate commercial terms and venue contracts.
• Support the planning and delivery of touring live events throughout your region.
• Ensure venues, schedules and operational plans are in place for successful event delivery.
• Work closely with colleagues across operations, marketing and production.
• Recruit, develop and manage a local team as the region grows.
• Establish efficient local processes and ways of working.
• Monitor regional performance and identify opportunities for continued growth.
• Represent XL Event Lab professionally within your territory.
• Travel regularly throughout Florida.
• Attend venues and live events as required.
• Occasionally travel outside your territory to support wider business activities.

Job description

This is a varied, hands-on role that combines venue partnerships, event operations and regional leadership.

About XL Event Lab

Who We Are
XL Event Lab exists to create moments of shared experience for the valued guests who attend our events, and the trusted team who produce them. Our goal with each project is to promote human connection and generate happiness.

At our core, is a steadfast commitment to quality, integrity and creativity. Our events are produced to an exceptional standard and our team is empowered to constantly innovate and to deliver an outstanding experience.

We are committed to leaving a positive and long lasting impression on everyone who interacts with XL Event Lab as either a customer, a partner or a member of our team.

Description

Head of Regional Development – Live Events

Location: Florida (Remote initially, transitioning to hybrid)

Contract: Full Time with benefits.

Salary: $67,500 + On Target Bonus

About XL Event Lab

XL Event Lab is an international live events company producing a portfolio of successful touring entertainment experiences across multiple markets.

Over the past decade we’ve launched, grown and operated events across the UK, Europe and North America, delivering millions of customer experiences through a diverse portfolio of live entertainment brands.

As we continue to expand across the United States, we’re looking for an exceptional Head of Regional Development to establish and grow our presence across Florida.

This is an opportunity to join an ambitious, established events company at an exciting stage of growth. You’ll work closely with our Senior Management Team while taking ownership of one of our newest regions, playing a key role in its long-term success.

The Role

This is a varied, hands-on role that combines venue partnerships, event operations and regional leadership.

Initially, your priority will be identifying, securing and contracting the venues that will allow our touring events to establish a successful presence across Florida. You’ll research opportunities, build relationships with venue partners, negotiate commercial agreements and oversee the venue procurement process from beginning to end.

As activity increases, your role will naturally evolve. You’ll oversee the successful delivery of events within your territory, recruit and develop a local team, build relationships with key stakeholders and take day-to‑day responsibility for the continued growth and performance of your region.

No two weeks will look exactly the same.

Some days you’ll be researching new opportunities and visiting venues. Others you’ll be negotiating contracts, reviewing event schedules, solving operational challenges or supporting live event delivery.

This is not a role for someone who prefers sitting behind a desk waiting for instructions.

We’re looking for someone who enjoys taking ownership, is comfortable making decisions and isn’t afraid to roll up their sleeves to get things done.

What You’ll Be Doing

Venue Development

• Identify, evaluate and secure suitable venues across Florida.
• Lead venue procurement from initial research through to signed agreement.
• Build long‑term relationships with venue owners and managers.
• Negotiate commercial terms and venue contracts.

Regional Operations

• Support the planning and delivery of touring live events throughout your region.
• Ensure venues, schedules and operational plans are in place for successful event delivery.
• Work closely with colleagues across operations, marketing and production.

Building the Region

• Recruit, develop and manage a local team as the region grows.
• Establish efficient local processes and ways of working.
• Monitor regional performance and identify opportunities for continued growth.
• Represent XL Event Lab professionally within your territory.

Travel

• Travel regularly throughout Florida.
• Attend venues and live events as required.
• Occasionally travel outside your territory to support wider business activities.

About You

You’ll be organised, proactive and comfortable working independently.

You enjoy building relationships, solving problems and taking responsibility for your own work. You’re equally comfortable negotiating with venue partners, managing multiple priorities and dealing with the unexpected when it inevitably arises.

Experience within live events would be advantageous, but it isn’t essential.

We’re equally interested in candidates from hospitality, venue partnerships, business development, tourism or similar industries who have strong commercial awareness and excellent relationship‑building skills.

Most importantly, we’re looking for someone with the right attitude.

Someone who takes pride in doing things properly, enjoys being part of a growing business and is excited by the opportunity to build something over the long term.

Why Join XL Event Lab?

• Join an established international live events company with an exciting portfolio of event brands.
• Take ownership of an entire region from the very beginning.
• Grow into a broader regional leadership role as your territory develops.
• Work directly alongside an experienced Senior Management Team.
• Play a key role in the expansion of multiple live entertainment projects across North America.
• Enjoy genuine opportunities for long-term progression as XL Event Lab continues to grow.

Work Location: Remote

Salary

$60,000 - $67,500 per year