Head of Programmatic CS & Activation

WinsAbove; San Francisco (CA); Hybrid; USD 365,000 - 435,000; Full time

Job summary

Anthropic is seeking the first leader of a new programmatic Customer Success function to drive Claude adoption at scale. You will report to the Head of Strategic Deployments & Success and partner with Product, Partnerships, Growth Marketing, and Strategy to design and operate a system that moves customers from signed contracts to embedded, outcome-centric usage.

The role requires proven experience at scale, a bias for building from the ground up, and comfort with AI-powered workflows as a

Qualifications

• Proven experience leading programmatic, digital success, lifecycle, or PLG motions at scale with ownership of adoption/activation outcomes.
• Track record building scalable systems and programs, starting from a blank page.
• Strong cross-functional instincts; able to draft briefs, manage handoffs, influence roadmaps without direct authority.
• Data-driven decision making; design experiments distinguishing behavior change from activity metrics.
• Experience managing and developing teams.

Responsibilities

• Define the customer journey and moments that matter to achieve daily Claude usage and outcomes.
• Define and own the programmatic CS strategy, tiered accounts, and motion per tier.
• Design and ship digital success programs, including lifecycle communications, in-product nudges, and self-serve onboarding.
• Build and run AI-powered engagement plays; collaborate with Product to delineate builds vs. in-product features.
• Set quality bar and partner activation requirements; maintain feedback loop with Partnerships.
• Establish metrics framework for programmatic success and track leading indicators.
• Run rigorous experimentation to understand what motions actually change customer behavior.
• Hire and lead a small, high-leverage team across cross-functional partners.

Skills

Programmatic Customer Success

Cross-functional leadership

Data-driven decision making

Team-building and management

Experimentation & metrics

Education

Bachelor’s degree or equivalent

Job description

Anthropic is seeking the first leader of a new programmatic Customer Success function to drive Claude adoption at scale. You will report to the Head of Strategic Deployments & Success and partner with Product, Partnerships, Growth Marketing, and Strategy to design and operate a system that moves customers from signed contracts to embedded, outcome-centric usage.

The role requires proven experience at scale, a bias for building from the ground up, and comfort with AI-powered workflows as a