Head of Product Marketing & GTM

SpangleAI Inc.; Bellevue (WA); On-site; USD 180,000 - 360,000; Full time

Benefits offered by this job

Competitive compensation

Meaningful equity

Health, dental, and vision benefits

401(k)

Flexible PTO

Job summary

Spangle is hiring a founding product marketing leader to shape its go‑to‑market strategy for an AI-native retail platform. You will own positioning, market strategy, and a repeatable commercialization approach, partnering directly with the Founder & CEO and cross‑functional teams across product, sales, and customers.

You’ll translate technology and customer results into a compelling market narrative, build demand, and establish Spangle as a recognized voice in AI commerce as the company scales.

Job description

AI is fundamentally changing how people discover products, make decisions, and shop. We’re building the intelligence that helps retailers compete and win in this new world.

Spangle is building an AI-native platform that helps retailers understand customer demand, decide how to respond, and turn those decisions into revenue. Our technology brings together intelligence about each retailer’s products, customers, and business, and puts it to work across AI discovery, paid acquisition, onsite commerce, and emerging agentic shopping experiences.

We’ve partnered with leading brands including REVOLVE, Steve Madden, Alexander Wang, and Express, delivering measurable improvements in conversion, advertising performance, and AI-driven revenue.

Founded by experienced AI and commerce leaders, Spangle has raised $21 million and earned recognition from the National Retail Federation and Business of Fashion.

We’ve built sophisticated technology, won the trust of major retailers, and demonstrated what’s possible.

Now we’re looking for an exceptional leader to help turn that foundation into a repeatable growth engine.

The Opportunity

We’re hiring our founding product marketing leader to shape how Spangle goes to market and how the retail industry understands what we’re building.

This is a foundational role at the intersection of product, customers, marketing, and commercial strategy.

You’ll help answer some of the most important questions for our next stage of growth.

What makes Spangle indispensable to retailers? Which customer problems should we lead with? How should we position, price, and package our capabilities? How do we make it easier for retailers to start with Spangle and expand over time? How do we turn customer successes into a repeatable way to win new business?

You’ll also help establish Spangle as a recognized voice in AI commerce, translating our technology, customer results, and perspective on the future of retail into a compelling market presence.

You are not inheriting a marketing playbook. We’re looking for someone who has helped build one before.

You’ll work directly with our Founder & CEO and partner closely with product, sales, and customers. You’ll have a meaningful voice in company strategy, the freedom to challenge assumptions, and the ownership to turn ideas into results.

This is a hands‑on leadership role. You’ll set direction, do the work, and help determine how the function grows.

What You’ll Own

Positioning and Market Strategy

Define how Spangle is understood, differentiated, and valued.

Develop a clear company narrative that connects our capabilities to the business outcomes retailers care about. Identify our highest-value customer segments, understand their buying motivations, and sharpen our competitive positioning.

Make a sophisticated technology platform easy to understand without losing what makes it powerful.

Commercialization and Go‑to‑Market

Help build a repeatable way to acquire and grow customers.

Partner with the CEO, product, sales, and finance on product positioning, pricing, packaging, and market entry strategies. Help determine which offerings create the strongest starting point for customers and how initial adoption can lead to broader relationships.

Bring customer research, competitive insight, and commercial data into these decisions.

Design and test GTM hypotheses, including enterprise‑led, sales‑assisted, and potential product‑led approaches. Identify what works, learn quickly, and help turn successful experiments into repeatable motions.

Sales Effectiveness and Customer Proof

Make Spangle easier to understand, evaluate, and buy.

Build a compelling sales narrative, differentiated demos, ROI frameworks, competitive positioning, and customer stories.

Work directly with our sales team and customers to understand why deals move forward, stall, or fail. Use those insights to improve how we communicate value and convert interest into paying customers.

Turn the results we’re delivering for leading retailers into credible proof that helps us win the next customer.

Market Awareness and Demand Creation

Help make Spangle a company retail executives know, trust, and want on their side.

Shape our website, founder thought leadership, customer advocacy, industry content, and market presence. Develop focused programs that reach the executives and teams making decisions about AI and commerce.

Build relationships with influential voices across retail, technology, and business media.

Connect awareness to business outcomes. We care about becoming known by the right buyers, earning their confidence, and creating opportunities for meaningful commercial relationships.

Who You Are

You’ve helped a B2B technology company find its growth motion. You’ve played a meaningful role in moving a company from early traction or founder‑led selling toward more repeatable customer acquisition and revenue growth. You understand the relationship between positioning, product value, pricing, packaging, and GTM execution.

You’re an exceptional product marketer. You’ve developed positioning and go‑to‑market strategies for sophisticated products. You know how to turn technical differentiation into a compelling business proposition, and you can show work that influenced customer adoption or commercial outcomes.

You combine strategic judgment with execution. You can challenge a pricing strategy in the morning, interview a customer at noon, and rewrite a sales narrative that afternoon. You don’t need a large team to make progress.

You understand customers and how they buy. You’re curious, analytical, and comfortable working directly with executives and sales teams. You distinguish interesting product capabilities from urgent customer problems and real willingness to pay.

You know how to build a market presence. You understand how an emerging company earns recognition, credibility, and preference with a defined set of buyers. You’re a strong writer and storyteller who also understands distribution and measurement.

You thrive in ambiguity. You bring independent thinking, intellectual honesty, and a bias toward action. You’re comfortable making decisions with incomplete information, testing your assumptions, and changing course when the evidence demands it.

We’re particularly interested in people who have helped build product marketing or GTM at an early‑stage B2B software company. Experience with enterprise AI, commerce, infrastructure, or a combination of enterprise sales and product‑led adoption is valuable.

We care more about what you’ve accomplished than your title, pedigree, or years of experience.

Why Spangle

Help shape a major technology shift. AI is fundamentally changing commerce. You’ll help define how retailers navigate that change and how Spangle becomes a trusted partner in the process.

Build on real technology and customer traction. You’ll have sophisticated capabilities, recognized enterprise customers, and meaningful commercial results to work with.

Influence the company, not just its marketing. You’ll work directly with experienced founders and help shape decisions about positioning, commercialization, and growth.

Build differently with AI. We believe AI enables exceptional people to accomplish far more with smaller teams. You’ll have the freedom to use AI, automation, and new approaches to rethink how marketing works.

Own something meaningful. This is an opportunity to establish a critical function, have an outsized impact on the business, and grow into broader marketing leadership as Spangle scales.

We offer competitive compensation, meaningful equity, health, dental, and vision benefits, a 401(k), and flexible PTO.

Spangle AI is an equal opportunity employer.