Head of Product Marketing

Wwshemi; New York (NY); Presencial; USD 300.000 - 375.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Salary & equity

Unlimited PTO

Health coverage

Vision coverage

Dental coverage

401k match

MacBook Pro setup

Descripción de la vacante

Polymarket is seeking a Head of Product Marketing to own how we bring our product to market. You’ll sit at the intersection of Product, Marketing, Growth, and Comms, translating what we build into clear positioning and go-to-market strategies that drive adoption.

You’ll shape positioning, define audiences, and lead launches across verticals and features. You will build measurement frameworks, guide post-launch learnings, and scale the Product Marketing team as Polymarket grows.

Formación

• 8+ years in product marketing at a high-growth consumer tech company.
• Owned PMM strategy and major B2C go-to-market launches from positioning through execution and measurement.
• Exceptional at translating complex products into simple, compelling positioning and messaging.
• Strong strategic thinker who connects customer insights, product strategy, and business objectives.
• Proven ability to influence Product, Growth, Brand, and Comms without direct authority.
• Deep understanding of customer research, competitive intelligence, segmentation, positioning, and go-to-market strategy.
• Excellent written and verbal communicator. Can write from a one-line product message to a comprehensive GTM strategy.
• Comfortable operating in a fast-moving environment with launches driven by news or live events.
• Highly analytical and data-driven in understanding product adoption and marketing performance.
• Strong operator who can move between strategy and execution.
• Plus: interest in news/sports/politics/financial markets.
• Plus: event-driven marketing or live-event related experience.
• Plus: experience building or managing a Product Marketing team.

Responsabilidades

• Own the product marketing strategy, messaging, audience strategy, and go-to-market planning.
• Partner with Product and Growth to shape strategy based on customer insights and market trends.
• Develop clear positioning and messaging for product, features, verticals, and initiatives.
• Own go-to-market for major launches from audience definition to channel execution and post-launch analysis.
• Build launch frameworks that align Product, Marketing, Growth, and Comms.
• Develop deep understanding of Polymarket users to drive adoption and retention.
• Translate complex product mechanics into simple, compelling narratives for traders and new audiences.
• Lead competitive research and market intelligence to inform positioning and product decisions.
• Collaborate with Brand, Social, Communications, and Growth to ensure consistent messaging across channels.
• Establish measurement frameworks for launches and evaluate adoption and revenue.

Conocimientos

Product marketing

Go-to-market

Messaging

Strategic thinking

Cross-functional influence

Customer insights

Competitive intelligence

Data-driven

Descripción del empleo

About Polymarket

Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.

We're growing fast, both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

About the Role

The Marketing team at Polymarket is responsible for telling the world what Polymarket is, why it matters, and why trading here is better than reading a poll. We work across growth, brand, comms, and product, and we move fast because the news moves fast.

As Head of Product Marketing, you'll own how we bring Polymarket's product to market. You'll sit at the intersection of Product, Marketing, Growth, and Comms, translating what we're building into clear positioning, compelling stories, and go-to-market strategies that drive adoption and usage.

You’ll help shape how we position the product, which audiences we prioritize, how we launch new features and verticals, and how we communicate the value of Polymarket to both existing and prospective traders. You'll bring customer insights and competitive intelligence back into Product, ensuring we're not just marketing what we build, but helping inform what we build.

This is a high-ownership role with significant surface area. You'll touch everything from new market verticals and trading mechanics to mobile onboarding, rewards, and major company-level launches. You'll also have the opportunity to build and scale the Product Marketing function as Polymarket grows.

What You'll Do

• Own the product marketing strategy and function, including positioning, messaging, audience strategy, and go-to-market planning.
• Partner closely with Product and Growth leadership to shape product strategy based on customer insights, competitive intelligence, and market trends.
• Develop clear positioning and messaging for Polymarket's product, features, market verticals, and key initiatives.
• Own go-to-market strategy for major product launches, from defining the audience and narrative through channel strategy, execution, and post-launch analysis.
• Build launch frameworks and processes that enable Product, Marketing, Growth, and Comms to move quickly and stay aligned.
• Develop deep understanding of Polymarket's users, including why they trade, what drives adoption, and where we can improve conversion and retention.
• Translate complex product mechanics into simple, compelling narratives that make sense to both existing traders and new audiences.
• Lead competitive research and market intelligence, using those insights to inform positioning and product decisions.
• Partner with Brand, Social, Communications, and Growth to ensure product messaging is consistent and differentiated across every channel.
• Establish measurement frameworks for product marketing and evaluate launches based on adoption, engagement, trading activity, and revenue.
• Lead post-launch analysis and turn learnings into improvements to product positioning, messaging, and future GTM strategy.
• Build and manage the Product Marketing team as the function grows.

What We're Looking For

• 8+ years of experience in product marketing, ideally at a high-growth consumer technology company.
• Has owned product marketing strategy and major B2C go-to-market launches from positioning through execution and measurement.
• Exceptional at translating complex products or concepts into simple, compelling positioning and messaging.
• Strong strategic thinker who can connect customer insights, product strategy, and business objectives.
• Proven ability to influence Product, Growth, Brand, and Comms teams without relying on direct authority.
• Deep understanding of customer research, competitive intelligence, segmentation, positioning, and go-to-market strategy.
• Excellent written and verbal communicator. Can write everything from a one-line product message to a comprehensive GTM strategy.
• Comfortable operating in a fast-moving environment where priorities change quickly and launches can be driven by breaking news or live events.
• Highly analytical and comfortable using data to understand product adoption, customer behavior, and marketing performance.
• Strong operator who can move between high-level strategy and hands-on execution.
• (Plus) Genuine interest in news, sports, politics, or financial markets.
• (Plus) Experience with event-driven products or marketing tied to live sports, elections, breaking news, or other real-time events.
• (Plus) Experience building or managing a Product Marketing team.

Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories

Pay Transparency

Base salary range: $300,000 to $375,000, plus equity and benefits.

This is a good-faith range for the level we're hiring at. Experience varies widely within a title here, so if your expectations fall outside it, reach out anyway. We're always happy to talk it through.