Head of Paid Social – B2B Growth Leader

directive; Massachusetts; Remote; USD 100,000 - 135,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Unlimited PTO

Birthday off

Annual retreat

Mental health benefits

Job summary

Directive Consulting is the leading B2B marketing agency helping enterprise clients drive measurable revenue. The Associate Director of Paid Social will lead a pod of up to 8 Social Media Strategists, set goals for client engagements, and ensure best practices across LinkedIn and Meta campaigns.

You’ll mentor teammates, champion data-driven storytelling, and partner with senior stakeholders to grow client relationships.

Qualifications

• 4+ years experience at a performance/digital marketing agency
• 2+ years people management experience
• Deep expertise across paid social advertising campaigns (LinkedIn & Meta)
• Understanding of ad units on LinkedIn/Meta platforms
• Proficiency with advertising platforms/tools (LinkedIn Campaign Manager, Zoominfo, 6Sense)
• Ability to delegate and manage multiple projects
• Strong pull of paid principles: ICP research, ad copywriting, bid management, optimization
• Ability to analyze campaign data and make data-driven decisions
• Proven success with mid-market or enterprise accounts
• Strong storytelling with data
• Remote-first work experience

Responsibilities

• Lead a pod of up to 8 Social Media Strategists and set the tone for excellence across the team and clients
• Set goals for each client engagement within the pod
• Ensure clients follow best practices and our Social Advertising methodology
• Identify and remove roadblocks; support strategists to earn approvals
• Establish action plans to drive strategy success and prevent issues
• Build structure, cadence, and clear communication with the team

Skills

Paid social advertising

LinkedIn Ads

Meta Ads

People management

Analytics

Campaign optimization

ICP research

Google Analytics

Data storytelling

Tools

LinkedIn Campaign Manager

Zoominfo

6Sense

Excel

Job description

Directive Consulting is the leading B2B marketing agency helping enterprise clients drive measurable revenue. The Associate Director of Paid Social will lead a pod of up to 8 Social Media Strategists, set goals for client engagements, and ensure best practices across LinkedIn and Meta campaigns.

You’ll mentor teammates, champion data-driven storytelling, and partner with senior stakeholders to grow client relationships.