Head of Paid Media

W3Global; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

PTO

Professional development opportunities

Leadership growth path

Job summary

W3Global is seeking a Head of Paid Media to lead our paid advertising department and drive campaign performance for a diverse client base. The role requires deep expertise in Google Ads, Meta Ads, attribution, and optimization, with the ability to guide strategy and build scalable processes.

You will manage relationships with senior client stakeholders, mentor a growing team, and shape the department's growth trajectory while maintaining a focus on measurable business outcomes.

Qualifications

• 5+ years paid advertising experience with Google Ads and Meta Ads.
• 3+ years in team leadership or client-facing strategy roles.
• Experience managing significant monthly advertising budgets.
• Strong knowledge of conversion tracking, attribution, and reporting.

Responsibilities

• Develop and oversee paid advertising strategies across Google Ads, Meta Ads, Microsoft Ads, YouTube, and others.
• Own performance and operations of the paid media department.
• Design campaign structures, targeting, and attribution systems.
• Lead client meetings, reporting, and strategy discussions.

Skills

Leadership

Team management

Strategic planning

Campaign architecture

Budget management

Client relationship management

Communication

Independent remote work

Presentation skills

Tools

Google Ads

Meta Ads

Microsoft Ads

Google Analytics

Google Tag Manager

Call Tracking Metrics

CRM integrations

Attribution platforms

Job description

About Us

We are a digital marketing agency with a 20-year track record specializing in SEO, paid advertising, and website development. We serve a broad range of clients and local businesses, with a division dedicated to behavioral health. We deliver measurable growth and reliable results for our clients nationwide.

We are seeking an experienced Head of Paid Media to lead our paid advertising department, drive campaign performance, oversee client strategy, and help scale one of the fastest-growing areas of our business.

We will hire a performance-driven leader who is passionate about paid media, client success, team development, and measurable results.

Position Summary

The Head of Paid Media will be fully responsible for leading and growing the agency's paid advertising department. This is a senior leadership role requiring deep expertise in Google Ads, Meta Ads, attribution, conversion optimization, campaign architecture, and client strategy.

The ideal candidate will be capable of independently managing high-value client relationships, directing campaign strategy, improving team performance, and building the systems necessary to scale the department. As the paid media team grows, this role offers the opportunity to recruit, train, and lead additional team members while helping shape the future of the agency's advertising services.

Key Responsibilities

• Paid Media Strategy & Execution: Develop and oversee paid advertising strategies and creative across Google Ads, Meta Ads, Microsoft Ads, YouTube, and other advertising platforms.
• Department Leadership: Own the performance, processes, systems, and results of the paid media department.
• Campaign Architecture: Design and oversee campaign structures, targeting strategies, conversion tracking, attribution systems, landing page strategy, and optimization initiatives.
• Client Relationship Management: Serve as the primary strategic advisor for paid advertising clients and lead client meetings, reporting reviews, and performance discussions.
• Performance Optimization: Monitor campaign performance and continuously improve lead quality, conversion rates, cost per lead, return on ad spend, and overall client outcomes.
• Team Management: Direct and support Paid Media Specialists, Coordinators, and future team members while establishing clear performance expectations and accountability.
• SOP Development: Build, document, and improve internal processes, workflows, quality control procedures, and training systems.
• Forecasting & Planning: Develop budgets, projections, media plans, growth forecasts, and strategic recommendations for clients and leadership.
• Reporting & Analytics: Analyze campaign data and provide actionable insights through performance reporting, attribution analysis, and business intelligence tools.

Department Growth (Future Scope)

• Recruit and train additional paid media specialists.
• Establish performance benchmarks and quality standards.
• Develop career paths and training programs.
• Create scalable systems for department expansion.
• Participate in leadership planning and agency growth initiatives.

Requirements

• 5+ years of hands-on paid advertising experience managing Google Ads and Meta Ads campaigns.
• 3+ years of experience leading teams, managing client relationships, or overseeing campaign strategy.
• Proven experience managing significant monthly advertising budgets.
• Strong understanding of conversion tracking, attribution, call tracking, CRM integrations, and performance reporting.
• Experience building campaign structures and optimization strategies that generate measurable business outcomes.
• Excellent verbal and written communication skills.
• Strong presentation and client-facing consulting abilities.
• Ability to lead strategic discussions with business owners, executives, and marketing leaders.
• Comfortable working independently in a remote environment.
• Leadership qualities with the ability and desire to build a high-performing paid media team.

Preferred Qualifications

• Experience managing paid advertising campaigns for behavioral health, addiction treatment, healthcare, or other highly regulated industries.
• Experience running large-scale PPC campaigns for substance abuse treatment providers.
• Advanced experience with Google Ads, Meta Ads, Microsoft Ads, Google Analytics, Google Tag Manager, Call Tracking Metrics, and attribution platforms.
• Experience managing six-figure monthly advertising budgets.
• Agency leadership or performance marketing management experience.
• Experience hiring, mentoring, and developing paid media professionals.

Compensation

• Base Salary: Commensurate with experience.
• Performance Bonus: Based on department growth, client retention, campaign performance, and strategic objectives.
• Benefits: Remote work, flexible schedule, PTO, professional development opportunities, and leadership growth path.

Job Type

• Full-time

Work Location

• Remote