Head of Media and Communications

California Institute of Applied Technology; Lorida (FL); Remote; USD 60,000 - 90,000; Full time

Job summary

California Institute of Applied Technology is seeking a detail-oriented Paid Media Coordinator to join our marketing team. This role will support the strategy, execution, and optimization of paid media campaigns across search, social, and display, while analyzing performance data to drive improvements.

You will monitor campaigns daily, generate reports, collaborate with media buyers and creative teams, and help allocate budgets to maximize enrollment goals.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field preferred.
• Minimum three years of experience in digital marketing or advertising.
• Familiarity with Google Ads and Meta advertising platforms; experience with LinkedIn and YouTube ads preferred.

Responsibilities

• Conduct daily monitoring of campaign performance and make data-driven adjustments.
• Collaborate with media buyers and lead generation partners to identify optimization opportunities.
• Develop and share compelling static and video assets with in-house and third-party teams; oversee ongoing testing schedule.
• Deploy and analyze A/B testing campaigns to improve creative, messaging, landing pages, and ROI.
• Prepare and present daily, weekly and monthly performance reports with key insights and recommendations.
• Assist with tracking paid media budgets and budget allocation per channel or partner.
• Conduct competitive research to support enrollment goals and policy changes.

Skills

Analytical skills

Data-driven

Campaign optimization

Communication skills

Collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Meta Advertising

LinkedIn Ads

YouTube Ads

Job description

We are passionate about education and student success. We’re hiring to help bring that belief to life through thoughtful execution, partnership, and a strong commitment to the people we serve. Job Title: Paid Media Coordinator

Location: Remote, California or New Mexico

Reports to : Director of Marketing

Employment Type: Full-Time

California Institute of Applied Technology (CIAT) is seeking a dedicated and detail-oriented Paid Media Coordinator to join our marketing team. This position is essential for supporting the strategy, execution, and optimization of paid media campaigns across various platforms, including search, social, and display. This role will also analyze performance data and report on results to achieve marketing goals. The ideal candidate will have a strong background in digital advertising, excellent analytical skills, and the ability to drive performance through ongoing optimization.

Conduct daily monitoring of campaign performance to ensure optimal results and make data-driven adjustments as necessary. Monitor performance for each campaign by measuring lead volume, CPL (cost per lead), lead to start conversion rates, and CPS (cost per start). Provide ongoing actionable insights into campaign performance

Collaborate with media buyers and lead generation partners to identify campaign optimization opportunities; execute optimization strategies to improve campaign performance

Collaborate with in-house and third-party creative teams to develop compelling static and video assets, share ad performance results, and oversee an ongoing optimization testing schedule

Deploy and analyze A/B testing campaigns to drive improvements with creative design, messaging, landing page conversions, ad placements, click-through rates, and campaign ROI

Prepare and present daily, weekly and monthly performance reports, highlighting key metrics, insights, and recommendations for improvement

Collaborate with CIAT departments to ensure messaging, ads, and campaign placements support enrollment goals, financial targets, and audience segmentation

Assist with tracking paid media budgets and campaign budget allocation per channel or lead partner

Conduct ongoing competitive research to support the development of new programs, program changes, and policy changes to improve enrollment rates

Adhere to CIAT’s compliance requirements to ensure all Federal, State, accreditation, and institutional policies and procedures are being met

Follow communication guidelines to ensure high levels of customer satisfaction and professionalism

Bachelor's degree in marketing, business, communications, or a related field preferred

Minimum three years of experience in digital marketing or advertising

Familiarity with Google Ads and Meta advertising platforms required; experience with LinkedIn and YouTube ads is preferred

Strong analytical skills with the ability to interpret data and provide actionable recommendations

Exceptional and consistent attention to detail, with the ability to multitask effectively Proficiency in student information systems is preferred

Strong communication skills, both verbal and written, with the ability to effectively convey information and interact with students, colleagues, and others

dedicated to quality, quantity, results and timeliness

Proficient skills in MS Office software products, including Outlook, Word, Excel, PowerPoint, and MS Project and ability to learn additional software products

Ability to work collaboratively with colleagues, academic departments, and administration to support student success, achieve institutional goals and contribute to a positive and inclusive culture

Flexible to work longer hours to meet deadlines, if needed

This is a full-time position. Days and hours of work are Monday through Friday. Occasional weekend and evening hours may be required.

Values such as integrity, excellence, customer service, teamwork, and mutual respect are some of those that remain constant, regardless of changes in our company. We believe in and encourage innovation at our school to better help our students succeed.

We have a customer-centric focus, and we want people highly committed to achieving goals, where our success equals student success.

We commit to fostering an inclusive and supportive learning environment that respects the diversity of students’ backgrounds, experiences, and perspectives.

This is a remote position. Company authorization is necessary for relocation or work from other locations, even if temporarily.

Reasonable accommodation can be made to enable people with disabilities to perform the essential functions described.

Ability to type, use a computer to search for information and input information while speaking on the phone is required.

The employee will often be required to use the computer, mouse, and telephone to conduct this role's regular tasks.

While performing the responsibilities of this remote position, the job holder will work in a home office environment. Reasonable accommodation may be made to enable people with disabilities to perform the job's essential functions. This role routinely involves using standard office equipment such as computers, phones, and virtual communication tools. Employees are expected to ensure that their home office is a safe and ergonomic working environment.

Employees must maintain data security and confidentiality in accordance with company policies and use secure connections for all work-related activities. The company is not responsible for maintaining home office environments beyond the provision of reasonable accommodation and necessary work-related equipment. Workers' compensation and liability for injuries that occur in the home office will be covered as per company policy and applicable laws.

This remote work policy is designed to comply with all relevant local, state, and federal laws.

California Institute of Arts & Technology provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the California Institute of Arts & Technology complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

California Institute of Arts & Technology expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of California Institute of Arts & Technology’s employees to perform their job duties may result in discipline up to and including discharge.