Head of Marketing - Transamerica Asset Management

Aegon; Denver (CO); Hybrid; USD 170,000 - 200,000; Full time

Benefits offered by this job

Pension Plan

401k Match

Employee Stock Purchase Plan

Tuition Reimbursement

Disability Insurance

Medical Insurance

Vision Insurance

Employee Discounts

Job summary

Transamerica Asset Management in Denver, CO seeks a Head of Marketing to join the senior leadership team. This hybrid role requires three days in the office and two days remote, guiding marketing strategy and campaigns to drive awareness and sales of TAM products.

The role partners with sales, product and operations to deliver launches, strengthen brand affinity, and build customer relationships. A finance-focused marketing background and data-driven decision making are essential.

Qualifications

• Bachelor’s degree in marketing, business, communications or equivalent experience.
• Ten years of marketing communications, digital marketing, or project management experience in financial services or a related industry.
• Eight years of management experience.
• Broad experience developing and executing marketing strategies for complex projects.
• Thorough understanding of the investment products marketplace and distribution process.
• Technical acumen to design campaigns across traditional and digital platforms.
• Ability to interpret data and articulate results to diverse audiences.
• Analytical and decision-making skills to prioritize issues.

Responsibilities

• Lead channel marketing teams and shape future marketing objectives.
• Collaborate with sales partners to develop strategic marketing plans.
• Evaluate and adjust marketing strategy to changing market conditions.
• Oversee product launches and execution management for new products.
• Build strong customer relationships and drive brand affinity.
• Coach sales and marketing professionals and foster a performance-driven culture.

Skills

Leadership

Marketing strategy

Digital marketing

Communication

Education

Bachelor’s degree in marketing, business, communications or equivalent experience

Tools

CMD

CRM

DAM

Salesforce Marketing Cloud

Workfront

Job description

Head of Marketing - Transamerica Asset Management

Full Time

Sales and Marketing

United States

At Transamerica Asset Management, high performance, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

Who we are:Today, we’re part of an international holding company, Aegon, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.Transamerica Asset Management (TAM) is a division within Aegon Asset Management, an active global asset management firm with investment capabilities that span public and private markets across asset classes, sharing a common belief in fundamental, research-driven active management.

What we do:TAM’s vision is to be a valued asset manager by growing a profitable, scalable investment platform that connects the right solutions to our clients’ needs. We provide active fixed income and differentiated equity strategies by following our Investor First process and leveraging the capabilities of our suite of sub-advisers. Our business encompasses approximately $65 billion of net assets under management; consisting of variable insurance funds, retail mutual funds, ETFs, collective investments trusts and other assets.

The Role:We are seeking a Head of Marketing to join our senior leadership team in Denver, CO, reporting directly to the Head of TAM. This hybrid role requires three days per week in the office and two days remote.The Head of Marketing will lead the development and execution of marketing strategies and campaigns designed to drive awareness and sales of the company's products and services. The role is also responsible for increasing engagement with financial professionals through product marketing initiatives, strengthening brand affinity, and supporting the successful launch of new products and solutions.

Responsibilities:

• Lead channel marketing teams who support the business and have a key role influencing and shaping the future of the channel.
• Represent the audience’s needs, align plans to the brand direction, and understand competitive dynamics to work collaboratively across organizational boundaries to achieve objectives.
• Collaborate with sales channel partners to develop strategic short and long term marketing strategies and plans that address current and future revenue objectives.
• Evaluate and adjust marketing strategy and plans to meet changing market and competitive conditions.
• Set priorities and manage through people and processes; leverage resources throughout the organization.
• Execute multiple high impact initiatives to achieve sales channel goals.
• Partner with teams in Product Development, Sales, Operations, and other stakeholders to drive and build the company brand, sales profitability, and customer excellence.
• Work with Sales leadership to ensure internal sales team has the tools, training, and incentives needed to effectively sell products and services.
• Own the product launch/release plan and implementation management for new product introductions.
• Develop strong customer relationships to become the organization’s expert in customer needs and opportunities.
• Create a positive and performance-driven culture, building repeatable processes to deliver results and coach sales and marketing professionals.

Qualifications:

• Bachelor’s degree in marketing, business, communications or equivalent experience.
• Ten years of marketing communications, digital marketing, or project management experience in financial services or a related industry.
• Eight years of management experience.
• Broad experience developing and executing marketing strategies for complex projects.
• Thorough understanding of the investment products marketplace and distribution process, including how products are priced, packaged and positioned across various channels.
• Technical acumen to design campaigns that optimize the use of traditional and digital marketing platforms.
• Ability to interpret data and articulate results to diverse audiences.
• Analytical and decision-making skills to identify/prioritize critical issues and interpret data.
• Excellent communication and relationship building skills.

Preferred Qualifications:

• Intermediary or institutional experience.
• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront.
• Experience in change management.
• FINRA Series 7 (for roles supporting mutual funds).

**Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to applicable pay transparency and compensation posting laws. It is estimated based on what a successful candidate might be paid in certain Company locations.**

The salary for this position generally ranges between $170,000 - $200,000 annually. This range is an estimate, based on potential qualifications and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, the position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.

• Competitive Pay
• Bonus for Eligible Employees

Benefits Package:

• Pension Plan
• 401k Match
• Employee Stock Purchase Plan
• Tuition Reimbursement
• Disability Insurance
• Medical Insurance
• Vision Insurance
• Employee Discounts

Health and Work/Life Balance Benefits:

• Paid Time Off starting at 160 hours annually for employees in their first year of service
• Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays)
• Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
• Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child
• Adoption Assistance
• Employee Assistance Program
• College Coach Program
• Back-Up Care Program
• PTO for Volunteer Hours
• Employee Matching Gifts Program
• Employee Resource Groups
• Inclusion and Diversity Programs
• Employee Recognition Program
• Referral Bonus Programs

Job and compensation levels depend upon an applicant’s qualifications including the extent of candidate’s relevant experience and other job-related factors and will be determined by hiring supervisors/managers and HR.

At Transamerica Asset Management, we are committed to fostering a diverse workforce and an inclusive culture. We are more than an Asset Management firm – we are a people business, and we recognize that delivering excellent client outcomes comes from embracing diverse perspectives. We value diversity in the full range of human uniqueness without limitation including race, gender, ability, language, culture, beliefs, age, origin, background, perspectives and experiences.